Master the art and science of pricing to maximize profitability. Learn pricing psychology, methods, policies, and execution strategies used by leading companies.
Pricing is one of the few business levers that can improve profitability immediately, yet most professionals set prices by habit or gut feel rather than strategy. This free intermediate course walks you through the full pricing discipline, from understanding how psychology shapes what customers are willing to pay, to building the cost structure and competitive analysis needed to make confident pricing decisions. Whether you work in marketing, product management, sales, or run your own venture, the frameworks here translate directly to your day-to-day work.
The course moves through eight focused modules. You will start with the foundations: why pricing outperforms volume and cost-cutting as a profit lever, and how internal factors like cost structure interact with external forces like competitor behavior and market demand. From there you will work through every major pricing method, including cost-based, value-based, and demand-based approaches, and learn how to choose among them based on your situation. Later modules cover pricing policies, discount governance, negotiation tactics, geographic complexity, dynamic pricing, and the growing role of AI and machine learning in real-time price optimization.
The course also dedicates serious attention to behavioral economics: anchoring, charm pricing, loss aversion, and choice architecture are covered with enough depth to apply immediately. A final module on legal compliance covers antitrust rules, price discrimination boundaries, and how to build an ethical pricing culture inside an organization. The course is completely free and no signup is required to start. Completing the course and passing the final exam earns you a certificate of completion you can add to LinkedIn or a resume.
8 modules • 34 lessons
The course spans eight modules covering pricing psychology, cost and competitive analysis, every major pricing method (cost-based, value-based, market-based, demand-based), pricing policies and governance, negotiation, dynamic pricing, AI in pricing, behavioral economics, and legal compliance. It is designed to give you both the conceptual foundation and the practical tools to set prices with confidence.
Yes, the course is completely free and you do not need to create an account to start learning. When you finish the course and pass the final exam, you earn a certificate of completion that you can share on LinkedIn or include on a resume.
The course is labeled intermediate, so some familiarity with business concepts such as revenue, cost, and margin will help you get the most out of it. You do not need a finance or economics degree; anyone who has worked in a business role or studied a business-related subject should be well prepared to follow along.
Yes. Module 6 includes a dedicated lesson on AI and machine learning in pricing, covering how algorithms power dynamic pricing systems and where these tools are being applied in practice. The course connects this to the broader dynamic pricing strategies and international pricing complexity lessons in the same module.
The course is built for business students, product managers, marketers, sales professionals, consultants, and entrepreneurs who want a structured approach to pricing rather than relying on guesswork. Because pricing decisions appear in nearly every business function, the frameworks are applicable across industries and roles.
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