A practical, no-code course for marketing managers, strategists, and marketing-ops professionals who want to apply AI across real marketing workflows. Use ChatGPT, Claude, Gemini, and Microsoft Copilot to audit your operations, plan campaigns, build personas, run SEO and paid strategy, design lifecycle email flows, and turn analytics into executive reporting, all while keeping human judgment in control.
Marketing professionals already know the fundamentals. The open question is where AI actually earns its place in the strategic and operational work you own day to day: the audits, the briefs, the segmentation logic, the budget models, and the reporting that goes up to leadership. This course answers that question directly, with hands-on workflows you can run the same day in ChatGPT, Claude, Gemini, or Microsoft Copilot.
You will start by mapping where AI fits in a marketing team and auditing your own workflows to find the high-friction, low-judgment tasks worth automating first. From there you move through the work that defines a marketing function: competitive analysis and positioning, campaign briefs and plans, evidence-based personas and segmentation, SEO keyword and content-cluster strategy, paid audience and budget modeling, lifecycle email flows and testing logic, brand voice guardrails that keep AI output on-brand, and analytics that turn data pulls into executive summaries leadership acts on. A final module covers the cross-functional handoffs to sales, product, and content where strategy most often leaks. One discipline runs through every lesson: AI handles structured, synthesis-heavy operational work, and you keep the judgment, the brand-defining decisions, and the accountable calls. The course deliberately stays in the strategy and operations lane and points you to other resources for tactical content production like copywriting and image generation.
This intermediate course is built for US-based marketing managers, strategists, and marketing-ops and analytics professionals who want to apply AI to their actual deliverables. It is completely free, and finishing the lessons and passing the final exam earns a free certificate of completion you can add to your LinkedIn profile or resume.
8 modules • 17 lessons
It is built for US-based marketing managers, strategists, and marketing-operations and analytics professionals who already know marketing fundamentals and want to apply AI to real strategic and operational work. It is an intermediate course, not an introduction to marketing.
No. It deliberately stays in the strategy, operations, planning, and analytics lane: audits, briefs, personas, SEO and paid strategy, email flow logic, brand guardrails, and reporting. Tactical content production like ad copy, social posts, and image generation is covered by other FreeAcademy courses, which the lessons point you toward.
The prompts are written generically so they work in whichever tool your company allows: ChatGPT, Claude, Gemini, or Microsoft Copilot. You do not need every tool, and most lessons work on free tiers, though a few data-analysis workflows are easier on paid tiers that allow spreadsheet uploads.
No. This is a no-code course. Every workflow is built around prompts, briefs, and analysis you run in a chat interface or your existing marketing and analytics tools. You bring marketing judgment; the course supplies the AI workflows.
Yes. The course is completely free with no paywall. When you finish the lessons and pass the final exam, you earn a free certificate of completion you can share on LinkedIn or add to your resume.
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