Master Generative Engine Optimization to get your content cited by AI systems like ChatGPT, Perplexity, and Google AI Overviews. Learn how AI models find and evaluate content, adapt traditional SEO for the AI era, and implement practical strategies for AI visibility.
Search is no longer just ten blue links. People now get answers directly from ChatGPT, Perplexity, Claude, and Google AI Overviews, and this free Generative Engine Optimization course teaches you how to get your content cited by those AI systems. GEO is the discipline of optimizing for AI answers the way SEO optimizes for search rankings, and you'll learn how large language models retrieve information, how retrieval-augmented generation and AI search work, and what actually makes a piece of content citable by AI.
The course bridges what you already know about SEO with what is new. You'll see what still works from traditional search optimization, where GEO differs, and how to build a unified strategy that serves both. Dedicated modules cover the E-E-A-T signals AI systems recognize, content structure and schema markup that AI can parse, and practical tactics for getting cited by ChatGPT, Perplexity, and Google's AI features. You'll also learn to measure AI visibility, track citations, and future-proof your content as AI search keeps evolving.
It is built for marketers, content creators, SEO professionals, founders, and students who want their work to show up in the AI answers people increasingly trust. Like every FreeAcademy course, it is 100% free with no signup required to start, and finishing the lessons and final exam earns a certificate of completion for your LinkedIn or resume. By the end you'll have a clear, current GEO playbook you can apply to your own site or your clients' content.
10 modules • 26 lessons
GEO is the practice of optimizing your content so AI systems like ChatGPT, Perplexity, Claude, and Google AI Overviews find, trust, and cite it. It is the AI-era counterpart to traditional SEO.
No, they work together. The course shows what still works from traditional SEO, where GEO differs, and how to build one strategy that earns both search rankings and AI citations.
It helps but is not required. The course explains how AI search works from the ground up, then builds practical strategies anyone managing content can apply.
You'll be able to structure content for AI comprehension, build authority signals AI recognizes, optimize for ChatGPT, Perplexity, and AI Overviews, and measure your AI visibility over time.
Yes. It is completely free with no signup to start, and you earn a certificate of completion for LinkedIn or your resume after passing the final exam.
A practical, no-code course for marketing managers, strategists, and marketing-ops professionals who want to apply AI across real marketing workflows. Use ChatGPT, Claude, Gemini, and Microsoft Copilot to audit your operations, plan campaigns, build personas, run SEO and paid strategy, design lifecycle email flows, and turn analytics into executive reporting, all while keeping human judgment in control.
Learn how to identify, evaluate, and implement AI solutions that deliver real ROI. From customer service chatbots and marketing automation to predictive analytics and workflow optimization, get a practical roadmap for adopting AI across your organization.
A task-specific course for US and UK finance professionals. Learn to use ChatGPT, Claude, and Microsoft 365 Copilot to speed up variance commentary, flux analysis, accruals, reconciliations, board packs, regulatory drafting, and ledger anomaly detection during month-end close. Built for controllers, FP&A managers, and finance managers. No coding required.
Master practical AI applications for financial professionals. Learn to leverage AI tools for financial analysis, report generation, data extraction, forecasting, audit preparation, tax research, client communication, and automation while understanding compliance considerations.
Learn to clean messy data using AI without writing any code. Spot data problems, fix inconsistent text, handle missing values and duplicates, reformat columns, and build a reusable cleaning workflow with ChatGPT and Claude.
Discover the economic forces driving AI products. Learn cost structures, pricing strategies, two-sided markets, compute commodities, and network effects through the lens of ChatGPT and other AI services.