Generative Engine Optimization (GEO): Get Cited by AI

Welcome to this comprehensive course on Generative Engine Optimization. You're about to learn how to make your content visible not just to search engines, but to the AI systems that are rapidly becoming the primary way people discover information online.

The Shift from Search to AI Discovery

For two decades, SEO has been the cornerstone of digital visibility. But we're witnessing a fundamental shift in how people find information. Instead of typing queries into Google and clicking through results, millions of users now ask ChatGPT, Claude, Perplexity, and other AI assistants directly.

This shift isn't replacing traditional search—it's transforming it. Google itself has integrated AI Overviews into search results. The question is no longer just "Will Google find my content?" but "Will AI systems cite my content when answering questions?"

Why This Course?

If you're a marketer, content creator, or business owner, you've likely noticed:

• AI assistants are answering questions your content addresses
• Traffic patterns are changing as users get answers without clicking
• Competitors are being cited by AI while you're not
• The rules of visibility are evolving faster than ever

This course gives you the knowledge and practical strategies to adapt.

What You'll Learn

By the end of this course, you'll understand:

• How AI systems find and cite content — The technical and editorial factors that determine AI visibility
• What makes content "citable" — Why AI chooses some sources over others
• SEO vs GEO — What still works, what's changed, and how to do both
• E-E-A-T for AI — How experience, expertise, authoritativeness, and trust signals work in the AI era
• Practical optimization strategies — Specific techniques for ChatGPT, Claude, Perplexity, and Google AI Overviews
• Measurement and monitoring — Tools and metrics to track your AI visibility
• Future-proofing — How to build content strategies that adapt as AI evolves

Who This Course Is For

This course is designed for:

• Content marketers looking to maintain visibility as discovery shifts to AI
• Business owners who want their expertise to be cited by AI assistants
• SEO professionals expanding their skills to include GEO
• Content creators who want their work to reach audiences through AI channels
• Digital strategists building future-proof content strategies

No technical background is required. We'll explain the concepts clearly and focus on practical, actionable strategies.

Course Structure

The course is organized into eight modules:

1. Understanding GEO — What it is, why it matters, and the current landscape
2. How AI Models Find Content — LLMs, RAG systems, and what makes content citable
3. SEO vs GEO — What still works, key differences, and unified strategies
4. E-E-A-T for AI — Authority and trust signals that AI systems recognize
5. Content Formatting — Structured data and formatting for AI visibility
6. Practical Strategies — Platform-specific optimization techniques
7. Measuring AI Visibility — Tools, metrics, and monitoring
8. Future-Proofing — Building adaptable content strategies

Each module builds on the previous one, taking you from foundational concepts to advanced implementation.

Let's Get Started

The rise of AI search represents both a challenge and an opportunity. Those who understand how to optimize for AI systems will have a significant advantage in the new information landscape.

Ready to make your content visible to AI? Let's begin.