Social Media Marketing Fundamentals
BeginnerNo prior knowledge required. Starts from basics.
Master social media marketing from strategy to execution. Learn platform selection, audience understanding, content creation, engagement tactics, analytics, and paid advertising. Perfect for small business owners, freelancers, marketing beginners, and content creators.
Course Content
16 modules • 16 lessons
1
Course Introduction
1 lesson2
Module 1: Social Media Marketing Overview
1 lesson3
Module 2: Choosing the Right Platforms
1 lesson4
Module 3: Understanding Your Audience
1 lesson5
Module 4: Content Strategy Basics
1 lesson6
Module 5: Creating Engaging Posts
1 lesson7
Module 6: Visual Content Best Practices
1 lesson8
Module 7: Writing Captions That Convert
1 lesson9
Module 8: Hashtag Strategy
1 lesson10
Module 9: Posting Schedule and Consistency
1 lesson11
Module 10: Engagement and Community Building
1 lesson12
Module 11: Analytics and Measuring Success
1 lesson13
Module 12: Paid Advertising Basics
1 lesson14
Module 13: Using AI for Social Media Content
1 lesson15
Module 14: Building Your Social Media Workflow
1 lesson16
Course Conclusion
1 lesson
