Marketing Fundamentals: A Beginner's Guide to Confident Marketing
Course Overview
This comprehensive marketing course takes beginners from foundational concepts to confident implementation. Through 10 detailed modules plus introduction and epilogue, you'll gain practical knowledge to plan, execute, and measure effective marketing campaigns.
Introduction: Welcome to Your Marketing Journey
Welcome! This course is designed for beginners who want to understand marketing and apply it effectively—whether you're an entrepreneur, small business owner, career changer, or simply curious about how marketing works.
What You'll Learn
- What marketing really is and why it matters
- How to identify and reach your target audience
- Creating marketing strategies and campaigns
- Digital marketing essentials
- Measuring and improving your efforts
- Ethical marketing practices
Your Learning Approach
Marketing is both art and science. Focus on understanding concepts rather than memorizing details. Think about how principles apply to businesses you encounter daily. Embrace the exercises—marketing is learned by doing.