Claude Optimization Strategies
Specific tactics to build presence with Claude, which relies on training data rather than real-time search.
Strategy 1: Build Lasting Authority
Since Claude can't browse, influence training data instead.
Authority-building actions:
- Publish on high-authority domains
- Get cited by respected sources
- Maintain consistent topic expertise
- Build backlink profiles that signal authority
Strategy 2: Create Upload-Worthy Resources
People upload documents to Claude for analysis. Be that document.
Content types that get uploaded:
- Comprehensive industry guides
- Research reports with original data
- Framework and methodology documents
- Detailed technical documentation
- Comparison matrices
Make content uploadable:
- Provide PDF downloads
- Create standalone, comprehensive pieces
- Include all necessary context
- Format professionally
Strategy 3: Focus on Depth Over Breadth
Claude excels at nuanced, detailed analysis. Match that.
Create deep content:
- Thorough topic exploration
- Edge cases and nuances
- Expert-level insights
- Context and background
Avoid:
- Surface-level coverage
- Thin content across many topics
- Content that requires other pages for context
Strategy 4: Target Professional Use Cases
Claude is popular for professional work.
Create content for:
- Business decision-making
- Technical documentation
- Research and analysis
- Professional writing reference
- Comparative analysis
Strategy 5: Demonstrate Unmistakable Expertise
Claude users often seek expert-level information.
Show expertise through:
- Author credentials prominently displayed
- Technical accuracy
- Nuanced perspectives
- Original thinking and insights
Strategy 6: Build Cross-Reference Patterns
When multiple authoritative sources cite you, training data reflects this.
Actions:
- Create original research others will cite
- Contribute to industry publications
- Get quoted as an expert
- Build network of authoritative backlinks
Content That Works for Claude
| Type | Why It Works |
|---|---|
| Research reports | Unique data, upload-worthy |
| Comprehensive guides | Deep, authoritative |
| Framework documents | Actionable, professional |
| Technical docs | Expert-level, detailed |
| Industry analysis | Nuanced, comprehensive |
Quick Claude Checklist
- Content is comprehensive and deep
- Author expertise is visible
- Available as downloadable resource
- Self-contained (doesn't need other pages)
- Targets professional use cases
- Published on authoritative domain
Key Takeaway
For Claude: think long-term authority building and creating resources so valuable that professionals upload them for analysis. Depth and expertise matter most.
Master all platforms: The full GEO course covers comprehensive strategies.