ChatGPT Optimization Strategies

Specific tactics to get cited by ChatGPT when it browses the web.

Strategy 1: Win the Search First

ChatGPT uses search results. No ranking = no citation.

Action items:

Target relevant keywords
Build domain authority
Create comprehensive content
Maintain technical SEO

Strategy 2: Answer Questions Directly

ChatGPT looks for content that directly answers user questions.

Question types to target:

"What is [topic]?"
"How do I [action]?"
"What's the best [category]?"
"How much does [thing] cost?"

Content structure:

## How Much Does CRM Software Cost?

CRM software typically costs $12-50 per user per month for small
businesses. Free options include HubSpot CRM and Zoho Free.

### Pricing by Tier
[Details...]

Strategy 3: Include Citable Facts

ChatGPT cites content with specific, verifiable information.

Add to your content:

Statistics with sources
Specific numbers and percentages
Dates and timeframes
Named examples

Example:

"CRM adoption increases sales by an average of 29%, according to Nucleus Research's 2024 study of 500 companies."

Strategy 4: Create FAQ Sections

FAQ format matches how users ask ChatGPT questions.

## Frequently Asked Questions

### What is the best CRM for small businesses?
For most small businesses, HubSpot Free CRM is the best starting
point due to its $0 cost and robust features.

### How long does CRM implementation take?
CRM implementation typically takes 4-12 weeks for small businesses,
depending on customization needs and data migration complexity.

Strategy 5: Keep Content Fresh

ChatGPT's browsing values current information.

Freshness signals:

Publication dates visible
"Updated [Month Year]" on pages
Current statistics (not 2+ years old)
Recent examples and references

Strategy 6: Optimize for Featured Snippets

Featured snippet optimization often translates to ChatGPT citation.

Snippet formats:

Definition in 40-50 words
Numbered lists for processes
Tables for comparisons

Quick ChatGPT Checklist

Key Takeaway

For ChatGPT: strong SEO gets you found, strong citability gets you cited. Optimize for both.

Complete the picture: The full GEO course covers all platforms.

Strategy 2: Answer Questions Directly

ChatGPT looks for content that directly answers user questions.

Question types to target:

"What is [topic]?"

"How do I [action]?"

"What's the best [category]?"

"How much does [thing] cost?"

Content structure:

## How Much Does CRM Software Cost? CRM software typically costs $12-50 per user per month for small businesses. Free options include HubSpot CRM and Zoho Free. ### Pricing by Tier [Details...]

Strategy 4: Create FAQ Sections

FAQ format matches how users ask ChatGPT questions.

## Frequently Asked Questions ### What is the best CRM for small businesses? For most small businesses, HubSpot Free CRM is the best starting point due to its $0 cost and robust features. ### How long does CRM implementation take? CRM implementation typically takes 4-12 weeks for small businesses, depending on customization needs and data migration complexity.