Creating Your AdSense Account
Now that you understand the requirements and have prepared your website, it's time to create your AdSense account. This lesson walks you through the signup process step by step.
Before You Begin
Make sure you have these items ready before starting the application:
Required Items
- Google Account: You'll need a Google account (Gmail). Use a professional email if possible.
- Website URL: The full address of your website (https://yoursite.com)
- Mailing Address: Your physical address for payment verification
- Phone Number: For account verification
- Tax Information: Depending on your country, you may need tax ID numbers
Pre-Application Checklist
Before applying, verify:
- Your site has quality content (20+ articles recommended)
- Privacy Policy is published and accessible
- About and Contact pages are complete
- Site is mobile-friendly with HTTPS
- No policy-violating content exists
- You meet the age requirement (18+)
Step-by-Step Account Creation
Let's walk through the actual signup process.
Step 1: Visit AdSense
Navigate to the AdSense website:
- Go to google.com/adsense
- Click "Get Started" or "Sign Up Now"
- Sign in with your Google account (or create one)
Step 2: Enter Your Website
On the signup page:
- Enter your website URL (include https://)
- Select whether you want personalized help emails
- Select your country or territory
- Accept the Terms of Service
Important: Choose your country carefully. This determines your payment options and tax requirements. It cannot be easily changed later.
Step 3: Provide Contact Information
Google will ask for:
- Your name (as it appears on your bank account)
- Mailing address
- Phone number
Accuracy Matters: This information is used for:
- Sending payment verification PIN
- Processing payments
- Tax documentation
- Account recovery
Step 4: Connect Your Site
After initial signup, you'll need to connect your website:
- Google provides an AdSense code snippet
- Add this code to the
<head>section of your website - The code looks something like:
<script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-XXXXXXXXX"
crossorigin="anonymous"></script>
Adding the Code to Your Site
Depending on your platform:
WordPress:
- Use a plugin like "Insert Headers and Footers"
- Or add to your theme's header.php file
- Or use the Site Kit by Google plugin
Blogger:
- Go to Theme > Edit HTML
- Paste the code after the opening
<head>tag
Custom HTML Sites:
- Add directly to your HTML files'
<head>section - Or use your hosting control panel
Website Builders (Wix, Squarespace, etc.):
- Look for "Custom Code" or "Header Code" settings
- Some platforms have dedicated AdSense integrations
Step 5: Wait for Initial Review
Once the code is installed:
- Google crawls your website
- Initial automated checks are performed
- You may see "Getting Ready" status
- This typically takes 24-48 hours
Understanding Account Status Messages
During the approval process, you'll see various status indicators:
Common Status Messages
| Status | Meaning |
|---|---|
| Getting Ready | Initial setup in progress |
| Under Review | Google is evaluating your site |
| Ready | Site connected, awaiting full approval |
| Needs Attention | Issues require your action |
| Approved | You can start showing ads |
| Not Approved | Application was rejected |
What "Under Review" Means
When your account shows "Under Review":
- Automated systems have passed your site
- Human reviewers are evaluating content quality
- This can take a few days to several weeks
- Don't make major changes during this period
Handling Account Issues
Sometimes things don't go smoothly. Here's how to handle common issues.
Code Not Detected
If Google can't find your AdSense code:
- Verify the code is in the
<head>section - Check for typos in the publisher ID
- Clear your website's cache
- Wait 24 hours and check again
- Use Google's troubleshooting tool
Multiple Account Requests
AdSense has strict rules about accounts:
- One Account Per Person: You can only have one AdSense account
- Banned Accounts: If previously banned, you cannot create a new account
- Family Members: Each person in a household can have their own account
Previous Rejection
If you've been rejected before:
- Wait until you receive the rejection email
- Address all issues mentioned
- Wait 2-4 weeks before reapplying
- Make substantial improvements to your site
Setting Up Payment Information
Once approved, you'll need to set up payment details.
Adding Payment Method
- Go to Payments in your AdSense dashboard
- Click "Add payment method"
- Choose your preferred method:
- Bank transfer (EFT) - Most common
- Check - Being phased out in many countries
- Wire transfer - For larger amounts
Bank Account Requirements
For bank transfers:
- Account must be in your name
- Must be in your selected country
- Provide accurate routing and account numbers
- Some banks may need additional verification
Tax Information
Depending on your location:
United States:
- Complete W-9 form
- Provide SSN or EIN
International:
- May need to complete W-8BEN form
- Provide local tax identification
- Some countries have tax treaties affecting withholding
Address Verification (PIN)
After earning approximately $10, Google sends a PIN to verify your address.
The PIN Process
- Google mails a postcard with a PIN code
- Allow 2-4 weeks for delivery
- Enter the PIN in your AdSense account
- If not received, you can request additional PINs
PIN Troubleshooting
If your PIN doesn't arrive:
- Verify your address is correct in AdSense
- Wait the full 4 weeks
- Request a new PIN (up to 3 times)
- Alternative verification may be available after multiple failed attempts
Account Security Best Practices
Protect your AdSense account from the start:
Enable Two-Factor Authentication
- Go to your Google Account security settings
- Enable 2-Step Verification
- Use an authenticator app for best security
- Save backup codes in a safe place
Monitor Account Activity
Regularly check:
- Login history for suspicious activity
- Authorized sites and apps
- Email notifications for important updates
Avoid Account Sharing
Never share:
- Your AdSense login credentials
- Your publisher ID with untrusted parties
- Account access with freelancers (use proper delegation)
Key Takeaways
- Have your website, address, and payment details ready before applying
- Add the AdSense code correctly to your site's
<head>section - Be patient during the review process (can take days to weeks)
- Only one AdSense account is allowed per person
- Set up payment information and complete PIN verification
- Enable security features to protect your account
- Address any issues promptly when notified
What's Next
After your account is created, the next lesson covers the site verification and approval process in more detail, including what to expect and how to handle rejections.

