Video Repurposing with AI

The most efficient content creators don't create more—they repurpose more. One video can become dozens of content pieces across platforms. AI makes this transformation faster than ever.

The Repurposing Philosophy

Create Once, Distribute Everywhere

Old model:

YouTube video → YouTube only
TikTok video → TikTok only
Blog post → Blog only

Repurposing model:

One core piece →
  → YouTube video
  → 10 YouTube Shorts
  → 10 TikToks
  → 10 Instagram Reels
  → Podcast audio
  → Blog post
  → Twitter thread
  → LinkedIn posts
  → Email newsletter

The Content Pillar Strategy

Pillar content: One substantial piece (30+ min video, comprehensive guide)

Micro content: Smaller pieces extracted and adapted from pillar

Distribution: Platform-optimized versions everywhere

Format Transformations

Video → Short-Form Clips

AI tools: Opus Clip, Vidyo.ai, Descript

Process:

1. Upload long video
2. AI identifies compelling segments
3. Extract 10-20 clips automatically
4. Add vertical captions
5. Distribute across TikTok, Reels, Shorts

Best practices:

• Review AI selections for quality
• Each clip should stand alone
• Front-load the value (hook first)
• Add platform-specific calls to action

Video → Audio (Podcast)

Tools: Descript, Audacity, Adobe Podcast

Process:

1. Extract audio from video
2. Enhance with AI (noise reduction, leveling)
3. Add podcast intro/outro
4. Publish to podcast platforms

Enhancement tips:

• Remove visual references ("as you can see")
• Add brief audio descriptions if needed
• Consider transcript for accessibility

Video → Blog Post

Tools: ChatGPT/Claude + Descript transcript

Process:

1. Get transcript from Descript or YouTube
2. Use AI to convert to blog post:

Prompt: "Convert this video transcript into a
blog post. Maintain key points, add subheadings,
remove verbal fillers, and format for readability.
Add an introduction and conclusion."

3. Edit for quality and add images
4. Publish on blog

Video → Social Posts

Tools: ChatGPT/Claude, Canva

Process:

1. Extract key points from video
2. Create individual posts for each point:

Twitter/X thread:

Prompt: "Convert these video key points into a
Twitter thread. Each tweet should be under 280
characters. Make it engaging and valuable standalone."

LinkedIn posts:

Prompt: "Create 5 LinkedIn posts based on this video
content. Professional tone, add relevant insights,
include a call-to-action for engagement."

Video → Images/Infographics

Tools: Canva, Midjourney/DALL-E

Process:

1. Identify visual concepts from video
2. Create quote graphics
3. Design stat images
4. Build infographics of processes
5. Generate AI images for key concepts

Video → Email Newsletter

Tools: Your email platform + AI

Process:

1. Summarize video content
2. Add personal commentary
3. Include link to watch
4. Add key takeaways as bullet points

Prompt: "Write an email newsletter promoting this
video. Include: engaging subject line, brief intro,
3 key takeaways, CTA to watch, personal sign-off."

Platform Adaptation

Aspect Ratio Conversion

Original	Target	Tool
16:9 → 9:16	CapCut auto-reframe
16:9 → 1:1	CapCut auto-reframe
9:16 → 16:9	Add backgrounds/context

Content Adaptation

YouTube → TikTok:

• Cut to most engaging 15-60 seconds
• Add trending sound
• Speed up slightly
• Bold captions

Podcast → YouTube:

• Add video elements (waveform, images)
• Create audiogram clips
• Add B-roll if available
• Include timestamps

Blog → Video:

• Script from blog content
• Use AI avatar or screen recording
• Add visuals for each section
• Keep under 10 minutes

Caption/Subtitle Adaptation

Long-form captions:

• Full sentences
• Bottom of screen
• Readable pace

Short-form captions:

• Word-by-word or phrase
• Center screen, large
• Fast, dynamic

AI-Powered Repurposing Workflow

The Complete Pipeline

Day 1: Create pillar content

• Film/record main content (30-60 minutes)

Day 2: Initial processing

• Generate transcript (Descript)
• Create blog post (AI + editing)
• Extract podcast audio

Day 3: Short-form extraction

• Run through Opus Clip
• Review and select clips
• Enhance in CapCut

Day 4: Social content

• Create Twitter thread
• Create LinkedIn posts
• Design quote graphics

Day 5: Distribution

• Schedule all content
• Cross-promote
• Engage with responses

Result: 1 video → 30+ content pieces

Automation Opportunities

Fully automatable:

• Transcript generation
• Initial clip extraction
• Caption generation
• Scheduling

Semi-automatable:

• Blog post draft
• Social post drafts
• Audio enhancement

Requires human touch:

• Quality review
• Platform optimization
• Strategic selection
• Engagement

Repurposing Matrix

Original	Derivative	AI Tool	Human Time
Video	Shorts	Opus Clip	15 min review
Video	Blog	Claude + transcript	30 min edit
Video	Podcast	Adobe Podcast	10 min
Video	Twitter thread	Claude	10 min edit
Video	Quote graphics	Canva	20 min
Shorts	Compilations	CapCut	15 min
Blog	Email	Claude	10 min

Platform-Specific Optimization

TikTok Optimization

From any source:

• Front-load hook (first 3 seconds crucial)
• Add trending sound
• Fast-paced captions
• Hashtags in description
• Engaging question in CTA

Instagram Reels

From any source:

• Slightly more polished than TikTok
• Use Instagram's music library
• Hashtags in first comment
• Share to Stories
• Add location tag

YouTube Shorts

From any source:

• Can be more educational
• Hook in thumbnail
• Description links to long-form
• Consistent branding
• #Shorts hashtag

LinkedIn

From any source:

• Professional framing
• Add business context
• Text-heavy posts perform well
• Share insights, not just content
• Engage in comments

Evergreen vs. Timely Repurposing

Evergreen Content

Content that stays relevant:

• How-to guides
• Educational explainers
• Foundational concepts
• Process demonstrations

Repurposing strategy:

• Create once, distribute over time
• Refresh annually
• Re-share with new context

Timely Content

Content tied to current events:

• Trend reactions
• News commentary
• Seasonal content
• Event coverage

Repurposing strategy:

• Rapid distribution (same day)
• Heavy initial push
• May not be worth extensive repurposing
• Archive for "throwback" content

Common Mistakes

Over-repurposing:

• Same content appearing too frequently
• Audience fatigue
• Diminishing returns

Under-adapting:

• Same exact content across platforms
• Doesn't respect platform culture
• Misses optimization opportunities

Ignoring quality:

• Rushing to produce volume
• Sacrificing value for quantity
• Damaging brand perception

Key Takeaway

Repurposing is the multiplier for content ROI. One substantial piece of content should become 10-30+ pieces across platforms and formats. Use AI tools to accelerate the transformation process—transcript to blog, video to clips, content to social posts. But always adapt for each platform and maintain quality. The goal isn't just more content; it's more value from every piece you create. In the next module, we'll explore visual enhancement techniques including thumbnails, B-roll, and AI music.