What is Generative Engine Optimization?

Generative Engine Optimization (GEO) is the practice of optimizing content to get cited by AI systems like ChatGPT, Claude, Perplexity, and Google AI Overviews.

GEO in 60 Seconds

Traditional SEO: Optimize to rank in search results → Users click to visit your site

GEO: Optimize to get cited in AI responses → Users see your brand/content as the source

When someone asks an AI assistant a question, GEO determines whether your content gets cited as a source.

The Three Pillars of GEO

1. Discoverability

Your content must be accessible to AI systems:

• Indexed by search engines
• Not blocked by robots.txt
• Publicly accessible

2. Comprehensibility

AI must understand your content:

• Clear, unambiguous language
• Well-structured with headings
• Explicit statements of facts

3. Credibility

AI must trust your source:

• Demonstrated expertise
• Factual accuracy
• Citations to authoritative sources

Quick Example

Poor for GEO:

"Our solution helps many businesses achieve great results."

Better for GEO:

"Our project management software reduced task completion time by 23% across 450 enterprise clients in 2024."

The second version provides a specific, verifiable fact that AI can cite.

Key Takeaway

GEO isn't about tricking AI—it's about creating clear, accurate, trustworthy content that AI systems can confidently cite.

Want to learn more? Check out our full GEO course for comprehensive training.