Perplexity Optimization Checklist

Use this checklist to optimize your content for Perplexity citations.

SEO Foundation (Required)

• Page targets relevant keywords
• Domain has reasonable authority
• Technical SEO is solid (fast, mobile-friendly, indexed)
• Page ranks on first page for target queries
• Featured snippet potential considered

Content Structure

• Direct answer in first 1-2 sentences
• Clear H1 with topic
• Logical H2/H3 hierarchy
• Self-contained sections
• Scannable formatting (lists, tables)

Citability Elements

• At least 3 specific statistics included
• All statistics have sources cited
• Author credentials visible
• Publication date shown
• Last updated date shown

Question-Answer Format

• Content answers specific questions
• FAQ section included
• Common variations of questions addressed
• Direct answers before explanations

Comparison Content (if applicable)

• Clear comparison table
• Specific data points for each option
• "Best for" recommendations
• Pricing or key metrics compared

Freshness Signals

• Content updated within last 6 months
• Statistics are current (not 2+ years old)
• Examples are recent
• Dates are clearly shown

Quick Audit Process

For Existing Content

1. Search your target query on Perplexity
2. Check if you're cited
3. Note who is cited and why
4. Identify gaps in your content
5. Apply checklist improvements

For New Content

1. Identify target queries
2. Review what Perplexity currently cites
3. Create content that fills gaps
4. Apply all checklist elements
5. Monitor for citation after publication

Testing Your Optimization

After making changes:

1. Wait 1-2 weeks for search indexes to update
2. Test target queries on Perplexity
3. Check if cited and note citation accuracy
4. Iterate based on results

Priority Actions

If time is limited, focus on:

1. SEO first — Must rank to be found
2. Statistics with sources — Most citable element
3. Direct answers — What Perplexity looks for
4. Current dates — Signals freshness

Key Takeaway

Perplexity optimization combines strong SEO with citable content. Use this checklist for every piece of content you want cited.

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