GEO Quick Start Checklist

Get started with GEO today using this quick action checklist.

Immediate Actions (Do Today)

1. Check Your Technical Foundation

• Content is publicly accessible (not paywalled)
• Pages are indexed in Google
• robots.txt doesn't block AI crawlers

2. Audit One Key Page

Pick your most important content and check:

• Author name and credentials are visible
• Publication date is shown
• At least one specific statistic with source
• Clear headings (H1, H2, H3)

3. Make One Improvement

Add one citable fact to your key page:

"According to [Source], [specific statistic]."

This Week

4. Implement Structured Data

Add Article schema with:

• Author information
• Publication date
• Organization details

5. Create a Target Query List

List 10-20 questions your audience asks that your content should answer.

6. Start Monitoring

Search your target queries on Perplexity and note:

• Are you cited?
• Who is cited?
• What content performs?

This Month

7. Update Top Content

Apply GEO principles to your 5 most important pages:

• Add specific statistics
• Improve structure
• Include author credentials

8. Create New Citable Content

Publish one piece designed for citation:

• Answer a common question directly
• Include original data or research
• Format for easy extraction

Key Formats for Quick Wins

FAQ Format

## What is [Topic]?
[Direct answer in 1-2 sentences]
[Supporting details]

Statistic Format

**Key stat:** [Number] [metric] [context] (Source, Year)

Comparison Format

| Option | Feature A | Feature B |
|--------|-----------|-----------|
| X | Value | Value |
| Y | Value | Value |

Success Indicators

You're on the right track if:

• Content includes specific, sourced facts
• Author expertise is visible
• Pages answer questions directly
• Structure is clear and scannable

Next Steps

This checklist gets you started. For comprehensive GEO training including platform-specific strategies, measurement, and advanced techniques, take our full GEO course.