Competitive Analysis and Market Research

Understanding your competitive landscape is essential for strategic decisions. ChatGPT can help you structure analysis, generate insights, and think through competitive dynamics.

What ChatGPT Can Help With

Task	How ChatGPT Helps
Structuring analysis	Frameworks and templates
Understanding competitors	General information and positioning
Identifying questions	What to research
Analyzing information	Synthesizing what you find
Strategic thinking	Implications and options

Important Note: For current competitor information, you'll need to gather data from websites, news, financial reports, and industry sources. ChatGPT helps you organize and analyze that information.

Competitor Analysis Framework

Basic Competitor Profile

Competitive Positioning Map

SWOT Analysis

Competitive SWOT

Comparative SWOT

Market Analysis

Market Overview

Porter's Five Forces

Analyzing Competitor Information

Interpreting Public Statements

Analyzing Product Changes

Pricing Analysis

Strategic Implications

Competitive Response Planning

Identifying Opportunities

Creating Competitive Deliverables

Competitive Battle Card

Competitive Intelligence Brief

Practice Exercise

Key Takeaways

1. Use frameworks - Structure helps ensure comprehensive analysis
2. Gather current data - ChatGPT helps analyze, not source current info
3. Think strategically - Move from data to implications
4. Consider their perspective - What would you do in their position?
5. Focus on actionable insights - Analysis should drive decisions
6. Update regularly - Competitive landscape changes
7. Verify assumptions - Test your hypotheses with real data

Competitive intelligence is only valuable when it informs action. Next, let's explore brainstorming and problem-solving techniques.