Building Your AI Social Media Workflow
You now have all the individual skills: writing captions, generating ideas, crafting hooks, researching hashtags, and repurposing content. This final lesson ties everything together into a repeatable weekly workflow you can start using today.
The Complete Weekly Workflow
Here is a step-by-step process that takes roughly one to two hours per week to produce content for multiple platforms:
Step 1: Weekly Planning (15 minutes)
Open your AI tool and run this prompt:
I'm a [your role/niche]. My content pillars are: [list your 3-4 pillars]. Generate 7 post ideas for the upcoming week—one per day. For each, suggest the platform, format (single post, carousel, thread, reel), and content pillar.
Review the output, swap any ideas that do not resonate, and you have your week planned.
Step 2: Batch Write Content (30-45 minutes)
Write all your posts for the week in one sitting. Use these prompts:
For captions:
Write a [platform] caption about [topic] for [audience]. Tone: [your tone]. Include a hook and call to action.
For threads:
Write a [number]-post thread about [topic]. One key point per post. Hook first post, CTA last post.
For carousels:
Script a [number]-slide carousel about [topic]. Cover headline, one point per slide, CTA at the end.
Step 3: Optimize Hashtags (10 minutes)
Once your posts are written, add hashtags:
Suggest [number] hashtags for this [platform] post about [topic]. Mix broad, medium, and niche sizes.
Or pull from the hashtag library you built in the previous lesson.
Step 4: Repurpose (15 minutes)
Take your best piece of content from the batch and adapt it:
Repurpose this [original platform] post for [target platform]. Adapt the tone, length, and format.
Step 5: Review and Schedule (10 minutes)
Read through every post one final time. Check for:
- Does the hook grab attention in the first line?
- Does it sound like me, not like generic AI?
- Are there specific examples or personal touches?
- Is the call to action clear?
- Are hashtags relevant and varied?
Then schedule everything using your preferred tool.
AI Tools for Scheduling and Planning
While AI chatbots generate your content, separate tools handle scheduling and publishing:
| Tool | What It Does | Best For |
|---|---|---|
| Buffer | Schedule posts across platforms, analytics | Simple scheduling for individuals |
| Later | Visual content calendar, Instagram-focused | Visual planners and Instagram-heavy accounts |
| Hootsuite | Multi-platform scheduling, team collaboration | Teams managing multiple accounts |
| Notion + AI | Content planning, databases, calendar views | Organizing ideas and editorial calendars |
| Google Sheets | Simple content tracking, free | Budget-friendly content calendars |
AI-Assisted Planning in Notion
If you use Notion, ask your AI tool to generate content in a table format you can paste directly:
Create a content calendar table with columns: Date, Platform, Content Pillar, Post Topic, Format, Caption Draft, Hashtags, Status. Fill in 2 weeks of content for a [your niche] account posting daily on Instagram and 3x/week on LinkedIn.
Paste the output into a Notion database or Google Sheet.
Sample Monthly Workflow
| Week | Focus |
|---|---|
| Week 1 | Generate monthly content ideas and plan calendar |
| Week 2 | Batch write all content, create carousels and threads |
| Week 3 | Repurpose top performers, refresh hashtag library |
| Week 4 | Review analytics, note what worked, adjust next month's plan |
Creating AI Templates for Speed
Save your most-used prompts as templates so you can reuse them:
Caption template:
Write a [PLATFORM] caption about [TOPIC] for [AUDIENCE]. Tone: [TONE]. Start with a hook. End with a call to action. Keep it under [LENGTH] words.
Thread template:
Write a [NUMBER]-post thread for [PLATFORM] about [TOPIC]. Post 1: hook. Posts 2-[N-1]: one actionable point each. Post [N]: summary and CTA. Max [CHARACTERS] characters per post.
Carousel template:
Script a [NUMBER]-slide [PLATFORM] carousel about [TOPIC]. Slide 1: cover headline and subtitle. Slides 2-[N-1]: one tip per slide with a headline and 2-3 bullets. Slide [N]: CTA.
Repurposing template:
Repurpose this [ORIGINAL PLATFORM] post for [TARGET PLATFORM]: [PASTE CONTENT]. Adapt the tone, length, and format for [TARGET PLATFORM]. Keep the core message.
Store these templates in a note app, a Notion page, or even as saved prompts in your AI tool.
Measuring What Works
After a month of AI-assisted posting, check your analytics:
- Which hooks got the most engagement? Ask AI for more of that style
- Which format performed best? Double down on carousels, threads, or whatever works
- Which topics resonated? Generate more ideas in those content pillars
- Which platform grew fastest? Prioritize it in your schedule
Feed your results back to AI:
My top-performing posts this month were about [topics]. The formats that worked best were [formats]. Generate 15 new content ideas that lean into these themes and formats.
Your Action Plan
Here is what to do after finishing this course:
- Today: Define your 3-4 content pillars and your brand tone
- This week: Use AI to generate 2 weeks of content ideas and write your first batch
- This month: Build your hashtag library and save your prompt templates
- Ongoing: Repurpose your best content, check analytics monthly, and refine your prompts
You do not need to be perfect. You need to be consistent. AI removes the biggest barrier to consistency—coming up with what to post. Use it.
Key Takeaway
A complete AI social media workflow takes one to two hours per week: plan content ideas, batch write posts, optimize hashtags, repurpose across platforms, and schedule. Save your best prompts as templates, review your analytics monthly, and let AI handle the repetitive work while you focus on strategy and authenticity.
Want to go deeper? Check out the full Social Media Marketing Fundamentals course for comprehensive strategies on platform selection, audience building, engagement tactics, analytics, and paid advertising.