Sales and Lead Qualification GPTs
Your sales team spends hours sorting through leads, writing follow-up emails, and repeating the same qualification questions. A Sales Qualification GPT automates the repetitive parts so your team can focus on closing deals.
What a Sales GPT Does
A well-built Sales GPT handles three key jobs:
- Qualifies leads by asking the right questions and scoring fit
- Drafts follow-up emails tailored to each lead's situation
- Suggests next steps based on your sales playbook
Building the Sales Qualification GPT
Name and Description
- Name:
[Company Name] Sales Assistant - Description:
Qualifies inbound leads, scores them against our ideal customer profile, and drafts personalized follow-up emails. Built for the sales team.
Instructions Template
Knowledge Files for Sales GPTs
Upload these documents to make your Sales GPT effective:
| Document | Purpose |
|---|---|
| Pricing Guide | Accurate pricing for email drafts |
| Case Studies | Reference relevant success stories |
| Objection Handling Guide | Common objections with approved responses |
| Product Comparison Sheet | How you compare to competitors |
| Email Templates | Examples of high-converting outreach emails |
Conversation Starters
Using the Sales GPT in Practice
Here's a typical workflow:
Step 1: Paste Lead Information
Your sales rep copies the lead's details from the CRM:
"Jane Smith, VP of Marketing at TechCorp (200 employees, SaaS). Filled out our demo form saying they need better reporting for their marketing campaigns. Currently using spreadsheets."
Step 2: Get the Qualification Score
The GPT analyzes against your ICP and returns:
Score: 8/10 (Hot Lead)
- Company fit: 3/3 (SaaS, 200 employees)
- Role fit: 2/2 (VP of Marketing, decision-maker)
- Budget signals: 1/2 (no budget mentioned yet)
- Pain point: 2/3 (reporting pain aligns well)
Step 3: Draft a Follow-Up Email
The GPT drafts a personalized email referencing the lead's specific situation and pain points.
Step 4: Get Next Step Recommendations
The GPT suggests booking a demo call within 24 hours and sharing the relevant case study.
Tips for a High-Performing Sales GPT
- Update the ICP regularly — Your ideal customer profile evolves; keep it current
- Feed it winning emails — Upload your best-performing outreach emails as examples
- Include competitor intel — The more it knows about alternatives, the better it positions your product
- Test with real leads — Run 10-20 past leads through it and compare to actual outcomes
Key Takeaway
A Sales Qualification GPT saves your team hours of manual lead scoring and email drafting. The key is giving it a clear scoring system, your actual ICP criteria, and examples of great outreach emails. Your reps paste in lead info, get an instant score, and walk away with a ready-to-send follow-up. Next, we'll build a Content Creation GPT for your marketing team.