Publishing and Sharing with Your Team
You've built your business GPTs — now it's time to get them into your team's hands. The way you roll out custom GPTs determines whether they become essential tools or forgotten experiments.
Choosing the Right Visibility
ChatGPT offers three sharing levels, but for business GPTs, you'll typically use two:
| Visibility | Best For | Security Level |
|---|---|---|
| Only me | Testing and personal use | Highest |
| Anyone with a link | Team and organization use | Medium — only people with the link can access |
| Everyone (GPT Store) | Public tools, no proprietary data | Lowest — anyone on ChatGPT can find it |
For business GPTs with company knowledge, use "Anyone with a link." This keeps your proprietary information private while making the GPT accessible to your team.
Setting Up for Team Access
ChatGPT Team Plan
If your company uses ChatGPT Team ($25/user/month), you get additional features:
- Workspace GPTs: Share GPTs within your organization's workspace
- Admin controls: Manage who can create and share GPTs
- Data privacy: OpenAI doesn't train on your Team conversations
- Higher limits: More messages and faster access
Enterprise Plan
For larger organizations, ChatGPT Enterprise adds:
- SSO authentication
- Admin analytics dashboard
- Custom data retention policies
- Dedicated support
Sharing on Plus Plans
If your team uses individual Plus plans:
- Set your GPT to "Anyone with a link"
- Share the link via Slack, email, or your internal wiki
- Each team member needs their own ChatGPT Plus subscription to use it
Rolling Out GPTs to Your Team
A structured rollout increases adoption. Follow this plan:
Week 1: Pilot Group
- Share with 3-5 early adopters
- Ask them to use it for real tasks
- Collect feedback on accuracy and usefulness
- Fix issues and refine instructions
Week 2: Expand
- Share with the full target team
- Send a brief introduction:
Week 3+: Monitor and Improve
- Check in with your team weekly
- Track which GPTs get used most
- Update knowledge files as information changes
- Add new conversation starters based on common requests
Organizing Multiple GPTs
As you build more GPTs, organization matters:
Naming Convention
Use a consistent naming pattern so your team can find the right GPT:
| Pattern | Example |
|---|---|
[Company] [Function] | Acme Support Assistant |
[Team] [Task] | Marketing Content Writer |
[Department] [Purpose] | Sales Lead Qualifier |
GPT Directory
Create a simple directory in your wiki or Slack:
Maintaining Your Business GPTs
GPTs are not "set and forget." Schedule regular maintenance:
Monthly Review Checklist
- Update knowledge files — Remove outdated docs, add new ones
- Review instructions — Adjust based on user feedback
- Check accuracy — Test with common questions
- Update conversation starters — Reflect current priorities
- Archive unused GPTs — Set to "Only me" if no longer needed
When to Update Immediately
- Company policies change
- Products or pricing update
- Team processes change
- Users report incorrect answers
Measuring ROI
Track the impact of your GPTs to justify continued investment:
| Metric | How to Measure |
|---|---|
| Time saved | Survey team: "How long did this task take before vs. now?" |
| Usage frequency | Count how often the GPT link is accessed |
| Quality improvement | Compare output consistency before and after |
| Adoption rate | What percentage of the target team uses it weekly? |
Key Takeaway
Successful GPT rollouts combine the right visibility settings, a structured pilot program, and ongoing maintenance. Share business GPTs via "Anyone with a link," start with a small pilot group, and create a simple directory so your team can find the right GPT for each task. Regular updates keep your GPTs accurate and useful as your business evolves.

