Publishing & Sharing Your GPT

You've built your GPT—now it's time to share it with the world (or keep it private). Let's cover your publishing options and how to get your GPT in front of users.

Publishing Options

When you click Save (or Update), you'll choose who can access your GPT:

Option	Who Can Use It	Best For
Only me	Just you	Testing, personal tools
Anyone with a link	People you share the link with	Teams, clients, specific audiences
Everyone	All ChatGPT users (GPT Store)	Public tools, building an audience

You can change this setting anytime.

Before Publishing: Final Checklist

Run through this checklist before making your GPT public:

Setting Up Your GPT Profile

Your GPT's profile helps users find and trust it:

Name

• Keep it short (2-4 words)
• Make it descriptive
• Avoid generic names like "Helper Bot"

Description

• First 50 characters are most visible
• Lead with what it does, not how
• Include key capabilities

Profile Picture

• Use the DALL-E generator built into GPT Builder
• Or upload your own image (512x512 recommended)
• Make it recognizable at small sizes

Publishing to the GPT Store

To list your GPT in the public store:

1. Set sharing to "Everyone"
2. Complete the Builder Profile (required for store listing):
   • Go to Settings > Builder profile
   • Add your name or brand
   • Verify your domain (optional but builds trust)
3. Ensure your GPT follows OpenAI's usage policies

GPT Store Categories

Your GPT will be categorized in the store:

• Writing
• Productivity
• Research & Analysis
• Education
• Lifestyle
• Programming
• Other

Choose the most relevant category during setup.

Sharing Your GPT Link

Every GPT has a shareable link:

1. Open your GPT from "My GPTs"
2. Click the share icon (or "Copy link")
3. Share the link via email, social media, or embed on websites

Link format: https://chat.openai.com/g/g-[unique-id]-[gpt-name]

Promoting Your GPT

Ways to get users for your GPT:

Channel	Strategy
Social Media	Share use cases, before/after examples
Your Website	Add a "Try my GPT" button or link
Communities	Share in relevant Reddit, Discord, or Slack groups
Content	Write blog posts or make videos showing it in action
Word of Mouth	Ask satisfied users to share

Monitoring and Improving

After launch, pay attention to:

User Feedback

• What questions do users ask?
• Where do they get confused?
• What features do they request?

Common Issues

• If users often rephrase questions, your instructions might be unclear
• If users ask off-topic questions, add better boundaries
• If responses are inconsistent, make instructions more specific

Updating Your GPT

1. Go to "My GPTs"
2. Click the edit icon on your GPT
3. Make changes
4. Click "Update" and choose visibility

Changes take effect immediately—no need to reshare links.

Capabilities Settings

Review your GPT's capabilities before publishing:

Capability	What It Does	Consider
Web Browsing	Search the internet for current info	Enable for research GPTs
DALL-E Image Generation	Create images from text	Enable for creative GPTs
Code Interpreter	Run Python code, analyze files	Enable for data/coding GPTs

Only enable what your GPT needs—fewer capabilities can mean more focused responses.

Handling Problems

GPT Not Behaving as Expected

• Review and tighten instructions
• Add explicit examples of desired behavior
• Use "never" and "always" for critical rules

Users Abusing Your GPT

• Add clear boundaries in instructions
• Report serious abuse to OpenAI
• Consider changing to link-only sharing

Need to Take It Down

• Change sharing to "Only me"
• Or delete from "My GPTs"

What You've Accomplished

Congratulations! You've learned to:

• Understand what custom GPTs are and who can use them
• Plan your GPT's purpose, users, and tasks
• Write effective instructions and define personality
• Add knowledge files to create a specialist
• Configure conversation starters for great first impressions
• Publish and share your GPT with the right audience

Your Next Steps

1. Build: Create your first GPT based on your planning worksheet
2. Test: Try it yourself and with a few friends
3. Refine: Update instructions based on feedback
4. Share: Publish and start getting real users
5. Iterate: Keep improving based on how people use it

Key Takeaway

Publishing is just the beginning. The best GPTs evolve based on real user feedback. Start with "Anyone with a link" to test with a small audience, gather feedback, and refine. When you're confident, consider publishing to the GPT Store to reach millions of ChatGPT users.

Now go build something amazing!