Planning Your Business GPT Strategy

Before you start building, you need a plan. The most successful business GPTs solve a specific, recurring problem. In this lesson, you'll identify which GPTs to build first and map out a strategy that delivers results quickly.

The GPT Prioritization Framework

Not every task deserves a custom GPT. Use this framework to decide what to build:

Factor	High Priority	Low Priority
Frequency	Done daily or weekly	Done once a quarter
Repetitiveness	Same structure every time	Unique each time
Team size	Multiple people do it	Only one person
Consistency need	Must match brand/policy	Casual, flexible output
Time per task	Takes 15+ minutes	Takes 2 minutes

If a task scores high on three or more factors, it's a strong candidate for a custom GPT.

Identifying Your First GPT

Start with one GPT that solves an immediate pain point. Ask yourself:

Mapping GPTs to Business Functions

Here's how the four GPTs we'll build map to common business functions:

1. Customer Support GPT

• Best for: Businesses with recurring customer questions
• Input: Customer question or complaint
• Output: Draft response following your support guidelines
• Knowledge needed: FAQ, product docs, refund/return policies, troubleshooting guides

2. Internal Knowledge Base GPT

• Best for: Teams with scattered documentation
• Input: Employee question about process or policy
• Output: Clear answer with references to source documents
• Knowledge needed: Company handbook, SOPs, HR policies, IT guides

3. Sales Qualification GPT

• Best for: Sales teams handling many inbound leads
• Input: Lead information (company, role, needs)
• Output: Qualification score, recommended next steps, draft follow-up email
• Knowledge needed: Ideal customer profile, qualifying criteria, pricing tiers, objection handling

4. Content Creation GPT

• Best for: Marketing teams producing regular content
• Input: Topic, format, and audience
• Output: Draft content in your brand voice
• Knowledge needed: Brand style guide, tone guidelines, content examples, audience personas

Gathering Your Knowledge Assets

Every business GPT needs knowledge to be effective. Before building, collect these materials:

Setting Success Metrics

Define what success looks like before you build:

GPT	Metric	Target
Customer Support	Response drafting time	Under 2 minutes vs. current average
Knowledge Base	Questions answered without escalation	70%+
Sales Qualification	Lead scoring accuracy	Matches manual scoring 80%+
Content Creation	Draft-to-publish edit time	Under 15 minutes

Common Planning Mistakes

1. Building too many GPTs at once — Start with one, prove the value, then expand
2. Making the scope too broad — "Do everything for sales" fails; "Qualify inbound leads" works
3. Skipping knowledge gathering — A GPT without your business context gives generic answers
4. Not involving the end users — Ask the people who'll use it what they actually need

Your Action Plan

Before moving to the next module:

1. Choose which GPT to build first (we recommend starting with Customer Support)
2. Gather at least one key document for its knowledge base
3. Write down 5 example questions or tasks it should handle
4. Identify who on your team will test it

Key Takeaway

A strategic approach to custom GPTs starts with identifying high-frequency, repetitive tasks that need consistent outputs. Gather your business knowledge before building, start with one focused GPT, and define clear success metrics. In the next module, we'll build your first business GPT step by step.