Content Strategies for Perplexity

Once you rank, these strategies help you get cited.

Strategy 1: Answer Questions Directly

Perplexity users ask questions. Your content should answer them directly.

Common question patterns:

• "What is [topic]?"
• "How does [thing] work?"
• "What are the best [category]?"
• "[A] vs [B]: which is better?"
• "How much does [X] cost?"

Content structure:

## How Much Does CRM Software Cost?

CRM software for small businesses costs $12-50 per user per month.
Free options include HubSpot CRM and Zoho Free.

### Pricing by Tier
- Free: HubSpot, Zoho (limited features)
- Basic ($12-20): Pipedrive, Freshsales
- Standard ($20-35): Zoho Professional
- Premium ($35-50+): Salesforce

Strategy 2: Include Citable Statistics

Perplexity loves specific data with sources.

Format:

[Specific number] [what it measures] ([Source], [Year])

Examples:

"CRM increases sales by 29% on average (Nucleus Research, 2024)."

"67% of CRM implementations fail due to user adoption issues (Gartner, 2024)."

Strategy 3: Create Comparison Content

Comparison queries are common on Perplexity.

Comparison content:

## HubSpot vs Salesforce: Complete Comparison

### Pricing
| Feature | HubSpot | Salesforce |
|---------|---------|------------|
| Starting price | $0 | $25/user/mo |
| Mid-tier | $45/user/mo | $75/user/mo |

### Best For
**HubSpot:** Small businesses, marketing focus
**Salesforce:** Enterprise, customization needs

Strategy 4: Keep Content Fresh

Perplexity values current information for timely topics.

Freshness signals:

• "Updated January 2024"
• Current-year statistics
• Recent examples
• Dated publication information

Strategy 5: Format for Extraction

Make it easy for Perplexity to extract passages.

Extraction-friendly:

• One key point per paragraph
• Clear topic sentences
• Self-contained sections
• Specific claims with context

Strategy 6: Research Content

Perplexity users often research before decisions.

Create:

• "Is [product] worth it?"
• "Pros and cons of [topic]"
• "[Topic] statistics and data"
• Original research and surveys

Content Types That Get Cited

Content Type	Why It Works
How-to guides	Matches "how to" queries
Comparisons	Matches "[A] vs [B]" queries
Pricing guides	Matches cost queries
Statistics pages	Citable data
FAQ content	Matches question queries

Key Takeaway

For Perplexity: create content that directly answers questions with specific, sourced data. Format for easy extraction and keep it current.

Final step: The Perplexity optimization checklist.