Email Follow-ups & Sequences
The fortune is in the follow-up. Yet most people give up after one email. AI helps you create persistent, professional follow-up sequences that get responses without being annoying.
The Follow-Up Problem
Why don't people follow up?
- "I don't want to be pushy"
- "They're probably not interested"
- "I don't know what to say"
Reality: Most emails get buried, not ignored. A well-crafted follow-up is a service, not a nuisance.
The Follow-Up Formula
Effective follow-ups have three elements:
- Reference - Remind them of the original email
- Value - Add something new (insight, update, offer)
- Easy Action - Make responding simple
Single Follow-Up Prompts
Creating Email Sequences
For important outreach, plan a 3-4 email sequence in advance:
Sales/Outreach Sequence
Meeting No-Show Follow-Up
Exercise: Design Your Follow-Up Sequence
Create a follow-up sequence for a real situation:
Follow-Up Best Practices
| Do | Don't |
|---|---|
| Reference the previous email | Start fresh each time |
| Add new value or angle | Repeat the same message |
| Keep it shorter each time | Write longer follow-ups |
| Assume positive intent | Sound accusatory |
| Offer easy next steps | Make them do work |
| Know when to stop | Follow up forever |
The "Breakup" Email
Sometimes the best follow-up is the last one. A breakup email often gets responses because it removes pressure:
Course Complete!
You've finished the Automate Emails with AI micro course. You now know how to:
- Write effective email prompts using context, purpose, and tone
- Use templates for common professional scenarios
- Handle difficult emails with the DEAR framework
- Batch process multiple emails efficiently
- Create follow-up sequences that get responses
Your next step: Pick one technique from this course and use it on your very next email. Start small, build the habit, and watch your email time drop while your response quality rises.