Content Creation GPTs

Marketing teams produce a constant stream of content — social posts, email newsletters, blog drafts, ad copy. A Content Creation GPT writes in your brand voice, follows your style guide, and produces drafts your team can quickly edit and publish.

What a Content Creation GPT Handles

Content Type	How the GPT Helps
Social media posts	Drafts platform-specific posts from a topic or link
Email newsletters	Writes subject lines and body copy in your voice
Blog post drafts	Creates outlines and first drafts from a topic
Ad copy	Generates variations for A/B testing
Product descriptions	Writes consistent descriptions at scale

Building the Content Creation GPT

Name and Description

• Name: [Company Name] Content Writer
• Description: Creates marketing content in our brand voice. Generates social posts, emails, blog drafts, and ad copy following our style guide.

Instructions Template

Knowledge Files for Content GPTs

Document	What It Does
Brand Style Guide	Ensures voice and tone consistency
Content Examples	Shows the GPT what great content looks like
Audience Personas	Helps tailor messaging to specific segments
Product One-Pager	Accurate product/service descriptions
Competitor Overview	Helps position your content strategically

Conversation Starters

Content GPT Workflow

Here's how your marketing team uses it day to day:

Social Media Batch Creation

1. Give the GPT a topic or article link
2. Ask it to generate posts for LinkedIn, X, and Instagram
3. Review, edit, and schedule in your social media tool

Email Newsletter Drafting

1. Share the newsletter topic and key points
2. Get a complete draft with subject line options
3. Edit for final polish and add images
4. Send through your email platform

Blog Post Pipeline

1. Share a topic or keyword
2. Get an outline with suggested sections
3. Approve the outline, then request the full draft
4. Edit for accuracy, add internal links and images
5. Publish

Creating a Content Calendar with Your GPT

Your Content GPT can also help plan content:

Tips for Better Content GPTs

1. Upload your best content — 5-10 examples of content you love teaches the GPT your style better than any instruction
2. Be specific about voice — "Professional but warm" is better than just "professional"
3. Include banned words — Every brand has words they avoid; list them explicitly
4. Create platform presets — Different platforms need different formats; define each one

Key Takeaway

A Content Creation GPT multiplies your marketing team's output while keeping brand consistency. The secret is uploading your style guide and best content examples — this teaches the GPT your voice far better than instructions alone. Your team goes from staring at blank pages to editing solid drafts. Next, we'll explore how to add advanced features like actions and API connections to your GPTs.