Master the art and science of pricing to maximize profitability. Learn pricing psychology, methods, policies, and execution strategies used by leading companies.
8 módulos • 34 aulas
Explore the intersection of economics and sustainability. Learn how economic principles can be adapted to address environmental challenges, climate change, resource management, and social equity. Perfect for students, policymakers, and anyone interested in building a sustainable future.
A practical, no-code course for marketing managers, strategists, and marketing-ops professionals who want to apply AI across real marketing workflows. Use ChatGPT, Claude, Gemini, and Microsoft Copilot to audit your operations, plan campaigns, build personas, run SEO and paid strategy, design lifecycle email flows, and turn analytics into executive reporting, all while keeping human judgment in control.
Master hotel financial management using the USALI framework. Learn revenue management, income statements, cost behavior, KPIs (ADR, RevPAR, GOPPAR), budgeting, cash flow, capital expenditures, and hotel valuation. Perfect for hospitality professionals and aspiring hotel managers.
Master data visualization using Matplotlib and Seaborn. Learn to create compelling visualizations from basic plots to advanced statistical charts. Practice with real datasets and build visualization skills for data science, analytics, and business reporting.
Discover the economic forces driving AI products. Learn cost structures, pricing strategies, two-sided markets, compute commodities, and network effects through the lens of ChatGPT and other AI services.
Master Generative Engine Optimization to get your content cited by AI systems like ChatGPT, Perplexity, and Google AI Overviews. Learn how AI models find and evaluate content, adapt traditional SEO for the AI era, and implement practical strategies for AI visibility.