Master Generative Engine Optimization to get your content cited by AI systems like ChatGPT, Perplexity, and Google AI Overviews. Learn how AI models find and evaluate content, adapt traditional SEO for the AI era, and implement practical strategies for AI visibility.
10 módulos • 26 aulas
Learn specific strategies to get your content cited by the two most popular AI assistants. Understand how ChatGPT and Claude find information differently and optimize for both.
Master the art and science of pricing to maximize profitability. Learn pricing psychology, methods, policies, and execution strategies used by leading companies.
Learn how to identify, evaluate, and implement AI solutions that deliver real ROI. From customer service chatbots and marketing automation to predictive analytics and workflow optimization, get a practical roadmap for adopting AI across your organization.
A task-specific course for US and UK finance professionals. Learn to use ChatGPT, Claude, and Microsoft 365 Copilot to speed up variance commentary, flux analysis, accruals, reconciliations, board packs, regulatory drafting, and ledger anomaly detection during month-end close. Built for controllers, FP&A managers, and finance managers. No coding required.
Domine aplicações práticas de IA para profissionais financeiros. Aprenda a aproveitar ferramentas de IA para análise financeira, geração de relatórios, extração de dados, previsões, preparação de auditorias, pesquisa tributária, comunicação com clientes e automação, compreendendo as considerações de conformidade.
A practical, beginner-friendly guide to using AI in your daily finance work. Learn to analyse financial statements, write board reports, automate repetitive tasks, and build an AI workflow — with real prompts you can use immediately.