Learn the fundamentals of Generative Engine Optimization (GEO) in just 30 minutes. Understand what GEO is, why it matters, and how AI systems like ChatGPT and Perplexity find and cite content.
1 módulos • 4 aulas
Learn to create content that AI systems want to cite. Master the four factors of citability: specificity, authority, clarity, and verifiability. Transform vague content into citation-worthy material.
Learn specific strategies to get your content cited by the two most popular AI assistants. Understand how ChatGPT and Claude find information differently and optimize for both.
Master Perplexity optimization - the AI search engine that always cites sources. Learn how Perplexity finds content, what makes content citable, and specific strategies to get your content cited.
Learn to use AI for creating engaging social media content across platforms. Master writing captions, generating content ideas and calendars, crafting hooks and headlines, optimizing hashtags, writing threads and carousels, and repurposing content—all with AI assistance.
Master practical AI applications for HR professionals and recruiters. Learn to leverage AI for job descriptions, interview questions, candidate screening, rejection emails, offer letters, employee handbooks, performance reviews, training materials, policy writing, and HR workflows while understanding AI ethics and bias in hiring.
Master social media marketing from strategy to execution. Learn platform selection, audience understanding, content creation, engagement tactics, analytics, and paid advertising. Perfect for small business owners, freelancers, marketing beginners, and content creators.