Master the essentials of marketing from customer understanding to digital strategies. Learn the 4 Ps, branding, content marketing, strategy planning, and how to measure success. Perfect for beginners, entrepreneurs, and small business owners.
12 módulos • 12 aulas
Master social media marketing from strategy to execution. Learn platform selection, audience understanding, content creation, engagement tactics, analytics, and paid advertising. Perfect for small business owners, freelancers, marketing beginners, and content creators.
Master Google AdSense from setup to optimization. Learn ad placement strategies, traffic quality improvement, revenue maximization techniques, and policy compliance. Perfect for bloggers, content creators, and website owners seeking to maximize their advertising income.
Learn to use AI for creating engaging social media content across platforms. Master writing captions, short-form video for Reels, Shorts, and TikTok, photo captions and alt text, content ideas and calendars, hooks and headlines, hashtags, carousels, and repurposing, all with AI assistance.
Master Perplexity optimization - the AI search engine that always cites sources. Learn how Perplexity finds content, what makes content citable, and specific strategies to get your content cited.
Learn specific strategies to get your content cited by the two most popular AI assistants. Understand how ChatGPT and Claude find information differently and optimize for both.
Learn the fundamentals of Generative Engine Optimization (GEO) in just 30 minutes. Understand what GEO is, why it matters, and how AI systems like ChatGPT and Perplexity find and cite content.