A practical, no-code course for marketing managers, strategists, and marketing-ops professionals who want to apply AI across real marketing workflows. Use ChatGPT, Claude, Gemini, and Microsoft Copilot to audit your operations, plan campaigns, build personas, run SEO and paid strategy, design lifecycle email flows, and turn analytics into executive reporting, all while keeping human judgment in control.
8 módulos • 17 lecciones
Learn how to identify, evaluate, and implement AI solutions that deliver real ROI. From customer service chatbots and marketing automation to predictive analytics and workflow optimization, get a practical roadmap for adopting AI across your organization.
Master the art and science of pricing to maximize profitability. Learn pricing psychology, methods, policies, and execution strategies used by leading companies.
Explore the intersection of economics and sustainability. Learn how economic principles can be adapted to address environmental challenges, climate change, resource management, and social equity. Perfect for students, policymakers, and anyone interested in building a sustainable future.
Use AI as a strategic analysis accelerator. Sharpen stakeholder analysis, process mapping, options and trade-off analysis, and executive-ready documentation, then build your own custom AI assistant for recurring analysis work.
Master Generative Engine Optimization to get your content cited by AI systems like ChatGPT, Perplexity, and Google AI Overviews. Learn how AI models find and evaluate content, adapt traditional SEO for the AI era, and implement practical strategies for AI visibility.
Master practical AI applications for financial professionals. Learn to leverage AI tools for financial analysis, report generation, data extraction, forecasting, audit preparation, tax research, client communication, and automation while understanding compliance considerations.