A practical, no-code course for marketing managers, strategists, and marketing-ops professionals who want to apply AI across real marketing workflows. Use ChatGPT, Claude, Gemini, and Microsoft Copilot to audit your operations, plan campaigns, build personas, run SEO and paid strategy, design lifecycle email flows, and turn analytics into executive reporting, all while keeping human judgment in control.
8 módulos • 17 lecciones
Learn how to identify, evaluate, and implement AI solutions that deliver real ROI. From customer service chatbots and marketing automation to predictive analytics and workflow optimization, get a practical roadmap for adopting AI across your organization.
Master social media marketing from strategy to execution. Learn platform selection, audience understanding, content creation, engagement tactics, analytics, and paid advertising. Perfect for small business owners, freelancers, marketing beginners, and content creators.
Use AI as a strategic analysis accelerator. Sharpen stakeholder analysis, process mapping, options and trade-off analysis, and executive-ready documentation, then build your own custom AI assistant for recurring analysis work.
Master the art and science of pricing to maximize profitability. Learn pricing psychology, methods, policies, and execution strategies used by leading companies.
Master Generative Engine Optimization to get your content cited by AI systems like ChatGPT, Perplexity, and Google AI Overviews. Learn how AI models find and evaluate content, adapt traditional SEO for the AI era, and implement practical strategies for AI visibility.
Learn how to use AI tools to transform your work as a chef. Discover practical techniques for menu development, recipe creation, food costing, allergen substitutions, prep lists, plating descriptions, wine pairings, and kitchen workflows. Built for chefs, sous chefs, line cooks, culinary students, and kitchen managers. No coding required.