Learn how to identify, evaluate, and implement AI solutions that deliver real ROI. From customer service chatbots and marketing automation to predictive analytics and workflow optimization, get a practical roadmap for adopting AI across your organization.
6 módulos • 18 lecciones
A practical, no-code course for marketing managers, strategists, and marketing-ops professionals who want to apply AI across real marketing workflows. Use ChatGPT, Claude, Gemini, and Microsoft Copilot to audit your operations, plan campaigns, build personas, run SEO and paid strategy, design lifecycle email flows, and turn analytics into executive reporting, all while keeping human judgment in control.
Use AI as a strategic analysis accelerator. Sharpen stakeholder analysis, process mapping, options and trade-off analysis, and executive-ready documentation, then build your own custom AI assistant for recurring analysis work.
A fast, practical micro course for aspiring founders. Use AI to find your riskiest assumption, research market size without getting fooled by hallucinated numbers, draft customer interviews, map competitors, run quick demand tests, and turn the signals into a clear go or no-go decision before you spend money building.
Master Generative Engine Optimization to get your content cited by AI systems like ChatGPT, Perplexity, and Google AI Overviews. Learn how AI models find and evaluate content, adapt traditional SEO for the AI era, and implement practical strategies for AI visibility.
Master the art and science of pricing to maximize profitability. Learn pricing psychology, methods, policies, and execution strategies used by leading companies.
Explore the intersection of economics and sustainability. Learn how economic principles can be adapted to address environmental challenges, climate change, resource management, and social equity. Perfect for students, policymakers, and anyone interested in building a sustainable future.