50 ChatGPT Prompts for Social Media: Captions, Content Ideas & Engagement

Social media managers know the struggle: creating fresh, engaging content every single day across multiple platforms. ChatGPT can be your content creation partner—helping you brainstorm ideas, write captions that stop the scroll, and maintain consistency without burning out.

These 50 prompts cover everything from Instagram captions to LinkedIn thought leadership. Copy, paste, customize, and post with confidence.

Caption Writing Prompts

Create captions that capture attention and drive engagement.

1. Instagram Caption Generator

"Write 5 Instagram caption options for a post about [describe the image/video/topic]. My brand voice is [describe tone]. Include a mix of: a question to drive comments, a story-based option, and a bold statement. Add emoji suggestions."

2. Caption Hook Opener

"Give me 10 opening hooks for an Instagram caption about [topic]. Make them scroll-stopping—something that makes people pause and read more. Avoid clichés like 'Confession time' or 'Unpopular opinion.'"

3. Caption with CTA

"Write a caption for [describe post content] that naturally leads to this call-to-action: [desired action: click link, comment, share, save, etc.]. Make the CTA feel organic, not forced."

4. Long-Form Caption

"Write a longer, story-style Instagram caption about [topic/experience]. Make it personal and relatable. Include: opening hook, the story, the lesson, and a question for engagement. Target length: 150-200 words."

5. Short and Punchy Caption

"Write 5 short, punchy captions (under 20 words each) for [describe post]. Make them memorable and shareable. Think tweet-length but for Instagram."

6. Product Feature Caption

"Write a caption highlighting [product/service] without being salesy. Focus on the problem it solves or the transformation it provides. Include subtle social proof if possible."

7. Behind-the-Scenes Caption

"Write a caption for a behind-the-scenes post showing [describe what you're showing]. Make followers feel like insiders. Balance authenticity with polish."

8. Carousel Post Captions

"I'm posting a carousel about [topic]. The slides cover: [list each slide's content]. Write a caption that summarizes the value and encourages people to swipe through all slides."

9. Reel/Video Caption

"Write a caption for a Reel about [describe video content]. Keep it short since video does the heavy lifting, but add context and a CTA. Include relevant hashtag suggestions."

10. User-Generated Content Caption

"Write a caption for reposting customer/follower content. Original post is [describe]. Give credit, celebrate the customer, and encourage others to share. Make the original poster feel special."

Content Idea Prompts

Never run out of things to post.

11. Monthly Content Ideas

"Generate 30 social media content ideas for a [type of business/personal brand] in [industry]. Mix content types: educational, entertaining, promotional (20%), behind-the-scenes, and engagement posts. Make them specific, not generic."

12. Content Pillar Development

"I'm a [describe yourself/brand] targeting [audience]. Create 5 content pillars for my social media strategy. For each pillar, give me 5 specific post ideas. These should cover 80% of what I post."

13. Trending Topic Ideas

"Give me 5 ways to connect [trending topic/news/meme] to my [industry/brand]. Show how I can be relevant and timely without being forced or off-brand."

14. Weekly Theme Calendar

"Create a weekly posting template for [platform]. Assign themes to each day (e.g., Monday Motivation, Tutorial Tuesday). For each day, explain the content type and give 3 example post ideas."

15. Repurposing Strategy

"I have this long-form content: [describe blog post, video, podcast]. Break it down into 10 different social media posts across platforms. Show me how to get maximum mileage from one piece of content."

16. Seasonal Content Calendar

"Generate social media content ideas for [month/season] for a [business type]. Include: relevant holidays, seasonal themes, industry-specific timing, and evergreen content that fits the season."

17. Personal Brand Content

"I want to build my personal brand as a [profession/expertise]. Give me 15 content ideas that position me as an expert without being self-promotional. Focus on value and thought leadership."

18. Interactive Content Ideas

"Give me 10 interactive content ideas that drive comments and engagement. My niche: [describe]. Include polls, questions, challenges, and other participatory formats."

19. Educational Content Series

"Design a 5-part educational series I can post about [topic]. Each post should stand alone but also build on the previous one. Include the hook and main points for each post."

20. Storytelling Content

"Help me identify stories from my experience that would make good social content. Ask me questions about my journey, challenges, wins, and lessons learned. Then suggest how to turn these into posts."

Platform-Specific Prompts

Optimize content for each platform's unique style.

21. LinkedIn Thought Leadership

"Write a LinkedIn post about [topic] that positions me as a thought leader in [industry]. Use the hook-story-insight-CTA format that works on LinkedIn. Make it valuable for my professional network."

22. Twitter/X Thread

"Turn this topic into a Twitter thread: [topic/main points]. Create a compelling first tweet that hooks readers, then break the content into 5-8 tweets. End with a summary and CTA."

23. TikTok Video Script

"Write a TikTok script for a video about [topic]. Hook in first 2 seconds. Total length: 30-60 seconds. Include: what I say, what's shown on screen, and any text overlays. Make it native to TikTok style."

24. YouTube Shorts Script

"Write a script for a YouTube Short about [topic]. Hook immediately, deliver value fast, and include a subscribe CTA. Keep it under 60 seconds. Focus on one clear takeaway."

25. Pinterest Pin Description

"Write a Pinterest description for a pin about [topic]. Include relevant keywords for search, but make it readable and compelling. Tell people what they'll get if they click."

26. Facebook Post for Groups

"Write a Facebook post for a [type of group] about [topic]. Make it conversational and encourage discussion. Ask questions that prompt genuine responses, not just emoji reactions."

27. Instagram Story Ideas

"Give me 10 Instagram Story ideas for [brand/personal account]. Include: engagement stickers to use, content format (video/photo/text), and how each drives interaction."

28. LinkedIn Article Outline

"Create an outline for a LinkedIn article about [topic]. Include: headline options, introduction hook, main sections with key points, and a conclusion with CTA. Target length: 800-1000 words."

29. Platform Comparison

"I want to post about [topic]. How should I adapt this for Instagram, LinkedIn, and Twitter? Give me a version optimized for each platform's audience and format."

30. Cross-Platform Campaign

"I'm launching [product/service/announcement]. Create a coordinated social media campaign across Instagram, LinkedIn, and Twitter. Include: teaser content, main announcement, and follow-up posts for each platform."

Engagement and Community Prompts

Build an engaged, loyal following.

31. Comment Response Templates

"Create 10 response templates for common comment types on my posts: compliments, questions about [product/service], spam/negativity, and engagement from potential customers. Keep them personal, not robotic."

32. Engagement Bait (Good Kind)

"Write 5 posts designed to spark genuine conversations about [topic/industry]. Not cheap engagement bait, but thoughtful questions or provocative takes that invite discussion."

33. Poll and Quiz Content

"Create 5 poll ideas for my [platform] about [topic/industry]. Make them interesting enough that people want to see results and interesting enough to reveal something about the audience."

34. This or That Posts

"Create a series of 5 'This or That' posts for [niche/industry]. Make the choices genuinely interesting dilemmas that spark debate and reveal preferences."

35. Caption the Photo Contest

"Write a post for a 'caption this' contest. Image: [describe]. Set up the contest rules, prize if any, and deadline. Make it fun and encourage creative responses."

36. Community Spotlight Post

"Write a post spotlighting a community member/customer/follower. Their story: [brief description]. Celebrate them, make them feel valued, and inspire others to engage."

37. Ask Me Anything Setup

"Write a post announcing an AMA session on [platform]. Topic: [your expertise]. Build anticipation, set expectations, and encourage specific question submissions."

38. Discussion Prompt Series

"Create 10 discussion prompts for my audience of [describe audience]. These should spark thoughtful conversation, not just yes/no answers. Topics should relate to [niche/industry]."

39. Fan Appreciation Post

"Write a heartfelt post thanking followers for [milestone: follower count, anniversary, engagement]. Avoid clichés. Make it genuine and give something back (value, insight, personal story)."

40. Challenge or Contest Launch

"Create a social media challenge called [name or let AI suggest]. Topic: [theme]. Include: clear rules, how to participate, hashtag, timeline, and why people would want to join."

Hashtag and Optimization Prompts

Maximize your reach and discoverability.

41. Hashtag Strategy

"Create a hashtag strategy for a [business type] account. Include: 5 branded hashtags, 10 niche hashtags, 10 broad-reach hashtags, and 5 community hashtags. Explain when to use each type."

42. Hashtag Research

"Research hashtags for a post about [topic]. Give me 20 hashtags organized by reach: 5 big (millions), 10 medium (thousands), and 5 small niche hashtags. Explain your selections."

43. Bio Optimization

"Rewrite my social media bio to be more compelling. Current bio: [paste current]. Target audience: [describe]. Key value proposition: [what you offer]. Make it clear and memorable in under 150 characters."

44. Profile Audit

"Audit this social media profile and suggest improvements: [describe current profile setup including name, bio, links, highlights]. Focus on first impressions and conversion to followers."

45. Link in Bio Strategy

"I need to drive traffic to: [list destinations: website, product, newsletter, etc.]. Create a strategy for my link-in-bio tool. What should I link to and how do I reference it in posts?"

46. SEO for Social

"What keywords should I incorporate into my [platform] content about [topic]? Give me primary and secondary keywords, and show how to use them naturally in posts and profiles."

47. Best Time to Post Analysis

"My audience is primarily [describe: location, profession, demographics]. What are likely the best times to post on [platform]? Explain the reasoning based on when this audience is typically online."

48. Content Formatting Tips

"Review this post and optimize formatting for [platform]: [paste post]. Suggest improvements for readability, use of line breaks, emojis, and structure that works for this platform."

49. Analytics Interpretation

"My top performing posts were about: [list topics/types]. Worst performing: [list]. Help me interpret what this says about my audience and adjust my content strategy accordingly."

50. Social Media Audit

"Help me audit my social media presence. I'll share my: posting frequency, content types, engagement rates, and growth. Ask me questions, then provide strategic recommendations for improvement."

Tips for Social Media Success

Batch create content. Use these prompts to create a week or month of content at once. It's more efficient and keeps you consistent.

Maintain your voice. AI gives you a starting point—always edit to sound like you. Your personality is your brand.

Test and iterate. Use ChatGPT to create multiple versions, then see what performs best with your specific audience.

Add visual context. The best captions work with the image or video. Reference what people are seeing.

Engage, don't just broadcast. Use AI for creation, but spend time genuinely responding to comments and building community.

Ready to Become a Content Machine?

These prompts will transform your social media workflow, but there's so much more you can do with AI. Our free Prompt Engineering course will teach you to create custom prompts for any content challenge.

Want to explore how AI can help beyond social media? Check out our AI for Everyday Life course for practical applications across your work and personal life.

Consistent, quality content is no longer optional—it's how you stay relevant. With these prompts, you have no excuses.