50 ChatGPT Prompts for Real Estate Agents: Listings, Emails & Market Analysis

Real estate success comes down to marketing, relationships, and time management—and ChatGPT can supercharge all three. Whether you need to write a listing that sells itself, respond to a tricky client situation, or create content that positions you as the local expert, these prompts have you covered.

Copy, paste, and customize these 50 prompts to work smarter, close more deals, and spend less time on admin tasks.

Property Listing Prompts

Write listings that generate showings and offers.

1. Full Listing Description

"Write a compelling property listing for a [bedrooms] bedroom, [bathrooms] bathroom [property type] in [neighborhood/city]. Square footage: [sqft]. Key features: [list features]. Price: [price]. Target buyer: [describe]. Make it evocative and focus on lifestyle, not just specs."

2. Headline Generator

"Create 10 attention-grabbing headlines for a listing. Property: [brief description]. Unique selling points: [list USPs]. Include urgency-based options, lifestyle-based options, and standout feature options."

3. Feature Highlight Paragraph

"Write a paragraph that highlights this feature: [kitchen renovation, backyard, view, etc.]. Make buyers feel what it would be like to use this space. Be specific and sensory."

4. Neighborhood Description

"Write a compelling neighborhood description for [neighborhood name] in [city]. Key amenities: [list]. Vibe: [describe]. Target audience: [families, young professionals, retirees, etc.]. Make people want to live there."

5. Luxury Property Listing

"Write an elevated property listing for a luxury home. Property details: [describe]. Focus on exclusivity, premium finishes, and lifestyle. Tone: sophisticated but not pretentious. Target: high-net-worth buyers."

6. Fixer-Upper Listing

"Write a listing for a property that needs work but has great potential. Details: [describe]. Be honest about the condition while emphasizing opportunity, location value, and possibilities. Target: investors and flippers."

7. Condo/Townhouse Listing

"Write a listing for a [condo/townhouse] that emphasizes low-maintenance living, community amenities, and convenience. Details: [describe property and HOA features]."

8. Investment Property Listing

"Write a listing targeting real estate investors. Property: [describe]. Include rental income potential, cap rate if known, and investment appeal. Speak their language—focus on ROI."

9. Virtual Tour Script

"Write a script for a video walkthrough of this property: [describe room by room]. Make it conversational and engaging. Highlight features as if guiding a buyer in person. Include transitions between spaces."

10. Listing Comparison

"My listing at [property details] is competing with similar listings priced at [competitive prices]. Write listing copy that differentiates my property. Our advantages: [list what makes it better]."

Client Email Prompts

Communicate professionally and close deals faster.

11. New Lead Welcome Email

"Write a warm welcome email to a new buyer lead who [where they came from: website, open house, referral]. Introduce myself, ask about their needs, and suggest next steps. Keep it personal, not automated-sounding."

12. Listing Appointment Follow-Up

"Write a follow-up email after a listing presentation with [homeowner names]. We discussed: [key points]. Address any concerns they raised: [list concerns]. Ask for the listing with confidence."

13. Price Reduction Conversation

"Write an email to sellers suggesting a price reduction. Current price: [price]. Suggested price: [new price]. Market data: [what supports this]. Be diplomatic but clear about why this is necessary."

14. Buyer Property Update

"Write a property update email for buyers looking for [their criteria]. Include: New listings: [list 2-3 properties]. Off-market opportunity: [if any]. Market insight: [relevant trend]. Keep them engaged and show value."

15. Offer Presentation Email

"Write an email presenting an offer to sellers. Offer price: [price] on asking price of [asking]. Terms: [key terms]. Buyer profile: [brief description]. Present it positively while being factually accurate."

16. Counteroffer Email

"Write an email presenting a counteroffer to buyer's agent. Original offer: [details]. Counter: [new terms]. Rationale: [why sellers are countering this way]. Keep the deal moving forward."

17. Deal Closing Congratulations

"Write a congratulations email to [buyers/sellers] after closing. Personalize with: [something specific about their journey]. Thank them sincerely and ask for a review/referral naturally."

18. Referral Request Email

"Write an email asking a past client for referrals. We closed [timeframe] ago on [property]. Include a brief check-in, then ask if they know anyone looking to buy or sell. Make it easy to refer."

19. Lost Deal Follow-Up

"Write a professional follow-up to clients who chose another agent or didn't move forward. Leave the door open without being pushy. They chose to [what happened]. Keep the relationship intact."

20. Market Update Newsletter

"Write a monthly market update email for my database. Location: [market area]. Include: 1 key trend, 3 recent sales highlights, and 1 tip for buyers or sellers. Keep it valuable and scannable."

Social Media Content Prompts

Build your brand and generate leads on social platforms.

21. Just Listed Post

"Write an Instagram/Facebook post for a just-listed property. Details: [property highlights]. Include an engaging hook, key features, and call to action. Suggest relevant emojis and hashtags."

22. Just Sold Celebration

"Write a social media post celebrating a just-sold property. Keep client privacy in mind but share the win. Location: [general area]. Story: [brief transaction story if shareable]. Build credibility without bragging."

23. Market Insight Post

"Create a social media post sharing this market insight: [insight/statistic]. Make it valuable to followers, position me as an expert, and include a subtle CTA. Make complex data accessible."

24. Neighborhood Spotlight

"Write a social media post spotlighting [neighborhood name]. Highlight: [key features, restaurants, parks, vibe]. Make people want to live there. Include a CTA for buyers interested in the area."

25. Buyer Tip Post

"Write a social post with a helpful tip for home buyers. Topic: [specific tip]. Make it actionable and shareable. Position me as a helpful resource, not salesy."

26. Seller Tip Post

"Write a social post with valuable advice for home sellers. Topic: [specific tip like staging, pricing, timing]. Educate without giving away so much that they don't need me."

27. Behind-the-Scenes Content

"Write a social post showing behind-the-scenes of real estate work. Scenario: [describe what you're doing]. Make my job relatable and show the work that goes into helping clients. Humanize the business."

28. Client Success Story

"Write a social post about a client success story (with their permission). Their journey: [brief story]. The challenge we overcame: [challenge]. Keep it authentic and celebratory."

29. Video Script for Tips

"Write a 60-second video script on [real estate topic]. Make it punchy and valuable from the first second. Include: hook, 3 quick tips, and CTA. Natural speaking style, not scripted-sounding."

30. Content Calendar Ideas

"Give me 20 social media post ideas for a real estate agent in [market]. Mix: educational content, personal brand content, listing promotions, and engagement posts. Include variety for a full month."

Market Analysis Prompts

Analyze data and communicate market insights.

31. CMA Presentation Narrative

"I've compiled comparable sales for a property at [address]. Comps: [list 3-4 comps with prices and key details]. Write a narrative that explains my recommended list price of [price]. Make the data tell a story."

32. Market Trends Summary

"Summarize these market statistics for my clients: [paste statistics]. Translate the numbers into what they mean for buyers/sellers in plain language. Keep it under 200 words."

33. Neighborhood Market Report

"Help me create a neighborhood market report for [neighborhood]. Data points I have: [list stats: median price, days on market, inventory, etc.]. Structure it professionally with key takeaways."

34. Investment Analysis

"Help me analyze this investment property opportunity: Purchase price: [price]. Rental estimate: [rent]. Expenses: [list known expenses]. Calculate key metrics and summarize if it's a good investment."

35. Price Justification Script

"A seller thinks their home is worth [their expectation] but market data suggests [realistic price]. Give me talking points to explain the gap respectfully. Address emotional attachment while being factual."

36. Buyer Market Explanation

"My buyer clients are frustrated with [current market challenge: bidding wars, low inventory, rising rates]. Write talking points to help them understand the market and stay motivated."

37. Seller Market Timing

"A seller is asking whether now is a good time to sell. Current market: [describe conditions]. Their situation: [describe]. Help me craft a balanced response that serves their interests."

38. Competitor Analysis

"Help me understand how my listing at [price] compares to similar active listings in the area: [list competing properties and prices]. What are our competitive advantages? What should we address?"

39. Economic Impact Brief

"Explain how [economic news: interest rate change, employment data, etc.] might affect the [local] real estate market. Write this for clients who don't follow economic news closely."

40. Quarterly Review Template

"Create a template for a quarterly market review I can send to clients. Sections needed: market overview, notable trends, forecast, and what this means for buyers/sellers."

Client Management Prompts

Handle relationships and tough situations professionally.

41. Difficult Conversation Prep

"Help me prepare for a difficult conversation with [client type] about [issue: unrealistic expectations, deal falling through, bad inspection results]. Give me talking points that are empathetic but clear."

42. Buyer Consultation Script

"Create an outline for an initial buyer consultation. Cover: understanding their needs, explaining the process, discussing my value, and next steps. Make it conversational, not a sales pitch."

43. Listing Presentation Points

"Help me prepare key talking points for a listing presentation. Property: [brief details]. My differentiators: [what makes me different]. Competition: [who else they might be considering]."

44. Objection Responses

"A seller objects to my commission because [their objection]. Give me 3 professional responses that explain my value without being defensive. Show, don't just tell, my worth."

45. FSBO Conversion Letter

"Write a letter/email to a For Sale By Owner, offering to help. Address: [general area]. Approach: helpful, not pushy. Explain the value I bring without insulting their attempt to sell alone."

46. Expired Listing Letter

"Write an outreach letter to owners of an expired listing. Their property was listed at [price] for [time]. Be empathetic about their frustration and show how I'd do things differently."

47. Open House Follow-Up

"Write a follow-up email to someone who attended my open house at [property]. They seemed [interested/just browsing]. Convert their interest into a next step without being pushy."

48. Transaction Update Template

"Create a template for weekly transaction updates to clients. Cover: what happened this week, what's coming next, any action items for them, and the expected timeline. Keep it reassuring and clear."

49. Inspection Issue Response

"A home inspection revealed [issues]. Write an email to [buyers/sellers] explaining the situation and options. Be honest about the implications while keeping the transaction on track if possible."

50. Annual Check-In Email

"Write an annual check-in email for past clients. Personalized touch: [something about their purchase]. Include: home value update offer, maintenance reminder, and referral ask. Keep the relationship warm."

Tips for Real Estate Success with AI

Personalize everything. AI gives you a starting point—add specific details about properties, clients, and local markets to make content authentic.

Maintain your voice. Your personality is part of your brand. Edit AI-generated content to sound like you.

Verify market data. Always double-check statistics and claims. AI can help you present data, but you need to ensure accuracy.

Stay compliant. Make sure all content follows fair housing guidelines and local real estate advertising regulations.

Use it for volume. AI shines when you need multiple versions—10 social posts, 5 email variations, different listing descriptions for different platforms.

Become an AI-Powered Agent

These prompts will make you more productive, but mastering AI gives you a lasting competitive advantage. Our free Prompt Engineering course will teach you to create custom prompts for any situation you face.

Want to discover more ways AI can transform your business? Check out our AI for Everyday Life course for practical applications beyond just marketing.

The agents who embrace AI now will outpace those who don't. Start with these prompts and keep building your skills.