50 ChatGPT Prompts for Email Marketing: Subject Lines, Sequences & Newsletters
Email marketing delivers the highest ROI of any marketing channel—but only if people actually open and engage with your emails. ChatGPT can help you write subject lines that demand clicks, sequences that nurture leads, and newsletters that subscribers look forward to receiving.
These 50 prompts cover every type of email you'll need to send. Copy, customize, and start improving your email metrics today.
Subject Line Prompts
Get more opens with irresistible subject lines.
1. Subject Line Generator
"Write 15 subject line options for an email about [topic/offer]. Include: 3 curiosity-based, 3 benefit-driven, 3 urgency-based, 3 personal, and 3 question-based. Target open rate: higher than [industry average]%."
2. A/B Test Subject Lines
"I'm A/B testing subject lines for an email about [email content]. Write 2 very different approaches: one safe and one bold/risky. Explain the psychology behind each and predict which segments might prefer each."
3. Re-engagement Subject Lines
"Write 10 subject lines to re-engage subscribers who haven't opened in [timeframe]. Make them intrigued to come back without being desperate or guilt-trippy."
4. Promotional Subject Lines
"Create subject lines for a [discount/sale/promotion] email. Offer details: [describe offer]. Write 10 options that convey value without looking like spam. Include emoji options where appropriate."
5. Newsletter Subject Lines
"Write 10 subject line templates I can reuse for weekly newsletters about [topic]. Make them customizable with variables like [topic of the week] or [key takeaway]."
6. Personalized Subject Lines
"Create subject lines that use personalization effectively. Available merge tags: [list: first name, company, last purchase, etc.]. Topic: [email content]. Show how personalization increases relevance."
7. Announcement Subject Lines
"Write subject lines for announcing [new product/feature/service/news]. Build excitement without over-promising. Include options for different audience segments: existing customers vs. prospects."
8. Cart Abandonment Subject Lines
"Create 10 cart abandonment subject lines for [type of product/store]. Balance reminder with enticement. Include one with a discount incentive and one without. Avoid being annoying."
9. Event Invitation Subject Lines
"Write subject lines for an email inviting subscribers to [event: webinar, workshop, launch, etc.]. Date: [date]. Key value: [what they'll get]. Create FOMO without being manipulative."
10. Subject Line Audit
"Review these subject lines I've used and tell me why they might have [performed well/underperformed]: [list subject lines with open rates]. Suggest improvements based on what you observe."
Email Sequence Prompts
Build automated sequences that convert.
11. Welcome Sequence
"Create a 5-email welcome sequence for new subscribers who signed up for [lead magnet/offer]. My business: [describe]. Goals: introduce the brand, deliver value, and lead to [conversion action]. Give me subject lines and content outlines for each."
12. Nurture Sequence
"Design a 7-email nurture sequence for leads interested in [product/service]. They're not ready to buy yet. Mix: education, social proof, objection handling, and soft CTAs. Space over [timeframe]."
13. Launch Sequence
"Create a product launch email sequence for [product/offer]. Launch date: [date]. Include: pre-launch hype (2 emails), launch (2 emails), and close/scarcity (2 emails). Make it compelling without being pushy."
14. Onboarding Sequence
"Design an onboarding email sequence for new [customers/users] of [product/service]. Goal: get them to [key activation action]. 5 emails over [timeframe]. Focus on quick wins and reducing churn."
15. Re-engagement Sequence
"Create a 3-email win-back sequence for subscribers who haven't engaged in [timeframe]. Email 1: Re-introduce value. Email 2: Ask what's wrong. Email 3: Final attempt before list cleaning."
16. Abandoned Cart Sequence
"Design a 3-email cart abandonment sequence for [type of store]. Email 1: Gentle reminder (1 hour after). Email 2: Address objections (24 hours). Email 3: Urgency/incentive (48 hours). Include subject lines."
17. Post-Purchase Sequence
"Create a post-purchase email sequence for customers who bought [product/service]. 5 emails to: confirm purchase, help them succeed, gather feedback, encourage referrals, and invite repeat purchase."
18. Event Follow-Up Sequence
"Design a follow-up sequence for attendees of [event: webinar, workshop, etc.]. 3 emails: thank you + key takeaways, resource delivery, and next step offer. Also create a version for no-shows."
19. Upsell Sequence
"Create an upsell email sequence for customers who bought [initial product]. Recommended upsell: [upsell product]. 3 emails that provide value first, then make the offer feel like a natural next step."
20. Seasonal Campaign Sequence
"Design an email sequence for [holiday/season] promotion. Start date: [date]. End date: [date]. Include: teaser, main announcement, midpoint engagement, last chance, and extended offer (if applicable)."
Newsletter Prompts
Create newsletters people actually read.
21. Newsletter Structure Template
"Create a reusable newsletter template structure for [brand/industry]. Include sections like: main article, quick tips, links/resources, product mention, and CTA. Show how each section provides value."
22. Curated Content Newsletter
"I curate content about [topic] for my audience. Write a newsletter that includes: intro, 5 curated links with brief commentary, one original insight, and a CTA. Make my curation add value beyond just links."
23. Personal Newsletter Style
"Write a personal-style newsletter about [topic/experience]. Make it feel like a letter from a friend, not a corporate email. Include: personal story, lesson learned, and a question for readers."
24. Value-Packed Newsletter
"Create a newsletter that teaches [skill/concept]. Include: why it matters, step-by-step explanation, common mistakes, and practical exercise. End with a related resource or offer."
25. Behind-the-Scenes Newsletter
"Write a behind-the-scenes newsletter sharing [what's happening in business: launch prep, challenges, wins, etc.]. Make readers feel like insiders. Balance transparency with professionalism."
26. Industry News Digest
"Create an industry news digest newsletter about [industry]. Format: 3-5 news items with brief commentary on what each means for readers. Add value through your perspective, not just aggregation."
27. Reader Q&A Newsletter
"Write a newsletter answering reader questions. Questions: [list 3-5 questions]. Answer each helpfully and concisely. Use this as an opportunity to showcase expertise."
28. Anniversary/Milestone Newsletter
"Write a newsletter celebrating [anniversary/milestone]. Reflect on the journey, thank subscribers, share key lessons learned, and give something valuable (insight, discount, resource)."
29. Newsletter with Story Arc
"Create a 3-part newsletter series about [topic]. Part 1: Set up the problem. Part 2: The journey/attempt. Part 3: Resolution and takeaways. Make subscribers anticipate each installment."
30. Newsletter Audit
"Review this newsletter and suggest improvements: [paste newsletter]. Check for: value delivery, readability, engagement hooks, and CTA effectiveness. Give specific rewrites."
Sales Email Prompts
Write emails that close deals.
31. Cold Email Template
"Write a cold email for reaching out to [prospect type] about [your offering]. Keep it short, personalized, and focused on their problems, not your product. Include: hook, value proposition, soft CTA."
32. Follow-Up Email Series
"Create a 4-email follow-up sequence after no response to a sales email. Provide new value in each email rather than just 'checking in.' Space appropriately and include a break-up email."
33. Demo Request Follow-Up
"Write a follow-up email to someone who requested a demo but hasn't scheduled. Reduce friction, offer flexibility, and restate the value of the demo. Not pushy, but persistent."
34. Proposal Follow-Up
"Write a follow-up email for a proposal sent [timeframe] ago without response. Check in professionally, offer to answer questions, and create gentle urgency. Amount: [deal size]."
35. Objection Handling Email
"Write an email that addresses this common objection: [objection: price, timing, competition, etc.]. Acknowledge the concern, reframe it, and provide proof/evidence. End with a path forward."
36. Case Study Email
"Create an email sharing a customer success story. Customer: [type of customer]. Result: [outcome achieved]. Use storytelling, keep it concise, and make the reader see themselves achieving similar results."
37. Limited-Time Offer Email
"Write a sales email for a limited-time offer. Offer: [describe]. Deadline: [date]. Create urgency authentically without false scarcity. Include clear CTA and terms."
38. Comparison Email
"Write an email comparing [your product] to [competitor/alternative]. Be factual and fair, but highlight where you excel. Don't bash competitors—let the comparison speak for itself."
39. Social Proof Email
"Create an email focused on social proof for [product/service]. Include: customer quotes, results data, recognizable logos if applicable. Make prospects feel they'd be in good company."
40. Close the Deal Email
"Write a 'close the deal' email for a prospect who has shown interest but hasn't committed. They've [describe their engagement]. Time to ask for the sale directly but professionally."
Email Optimization Prompts
Improve every element of your emails.
41. CTA Optimization
"Improve these CTAs from my emails: [list current CTAs]. Make them more compelling and action-oriented. Give me 3 options for each with different approaches (benefit, urgency, curiosity)."
42. Preview Text Writing
"Write preview text (preheader) for emails with these subject lines: [list subject lines]. Preview text should complement the subject line and increase open rates, not just repeat the subject."
43. Email Opening Hooks
"Write 10 different opening lines for an email about [topic]. Avoid starting with 'I' or generic greetings. Make readers want to continue reading from the very first sentence."
44. Segmentation Strategy
"I have a list of [subscriber type]. Suggest 5 ways to segment them for better email targeting. For each segment, suggest a type of email they should receive that others shouldn't."
45. Email Personalization
"Beyond first name, how can I personalize emails to [audience type]? Available data: [list data points you have]. Suggest specific ways to use this data for relevant personalization."
46. Tone Adjustment
"Rewrite this email in a [different tone: more casual, more professional, more urgent, more friendly]: [paste email]. Maintain the core message while changing the feel."
47. Length Optimization
"This email is too [long/short]: [paste email]. Rewrite it at [target word count]. If shortening, keep only what's essential. If lengthening, add value rather than fluff."
48. Mobile Optimization
"Review this email for mobile readability: [paste email]. Suggest changes for: line length, paragraph breaks, CTA button size, and image considerations. Make it thumb-friendly."
49. Deliverability Check
"Review this email for potential spam triggers: [paste email]. Check for: spam words, excessive caps/punctuation, image-to-text ratio issues, and link problems. Suggest fixes."
50. Email Analytics Interpretation
"Here are my email metrics: Open rate: [%]. Click rate: [%]. Unsubscribe rate: [%]. Industry: [industry]. Diagnose potential issues and suggest specific improvements for underperforming metrics."
Tips for Email Marketing Success
Test constantly. Use ChatGPT to create multiple versions of subject lines, CTAs, and content for A/B testing.
Prioritize value. Every email should give subscribers something: insight, entertainment, or a good deal. Ask "why would someone be glad they opened this?"
Keep it scannable. Short paragraphs, clear headers, and bullet points help busy readers get the message.
Personalize beyond names. Use behavioral data, preferences, and purchase history to make emails relevant.
Clean your list. Regularly remove non-engaged subscribers. A smaller, engaged list outperforms a large, dead one.
Master Email Marketing with AI
These prompts will improve your email performance, but there's so much more you can do when you master AI-assisted marketing. Our free Prompt Engineering course teaches advanced techniques for creating high-converting marketing content.
Want to explore how AI can help across all your marketing channels? Check out our AI for Everyday Life course for practical applications that save time and boost results.
Email marketing isn't dead—boring emails are. With these prompts, yours won't be.